Senior Campaign Manager
All Voting is Local
Senior Manager, Demand Generation
Coupa Software
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $128,000 - $166,500 per year
Job Level
Senior
Tech Stack
SFDCTableau
About the role
- Manage, coach, and develop a team of two direct reports, providing clear guidance on project execution, performance management, and career progression.
- Design and execute high-impact demand generation strategies across a diverse channel mix, including email marketing, digital marketing, webinars/virtual events, content syndication, and strategic 3rd-party partnerships.
- Bring new and innovative ideas to the table to test, measure, and learn from, constantly seeking new channels and approaches to maximize lead quality and velocity.
- Personally own the demand generation strategy for two key marketing campaigns, partnering closely with Integrated Marketing to ensure successful, unified execution and goal achievement.
- Utilize data and analytics tools to measure program effectiveness, accurately track Key Performance Indicators (KPIs), and provide consistent, actionable reporting to executive stakeholders.
- Collaborate extensively with Product Segment Marketing, Content, and Customer Marketing teams to ensure successful, unified execution of all demand generation programs.
Requirements
- 8+ years of B2B enterprise software experience in a growth marketing or demand generation capacity.
- Proven track record of managing, mentoring, and coaching direct reports in a fast-paced environment.
- Extensive experience with funnel metrics and demonstrated success in moving the needle on critical pipeline goals.
- Strong data-centric focus and expertise with core MarTech platforms: Salesforce.com, Marketo, 6sense/Demandbase proficiency are required.
- Familiarity with Business Intelligence tools (Tableau preferred) and Sales Engagement platforms (e.g., Outreach, ZoomInfo) is a plus.
- Experience marketing to Procurement, Finance, IT, or Supply Chain personas is highly preferred.
- Strong sense of accountability and proactive mindset, taking full ownership of results and anticipating future needs.
- Exceptional organizational skills and the ability to manage multiple complex programs and priorities simultaneously.
- A resourceful, self-motivated leader with a growth mindset and the ability to adapt to evolving business needs.
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationemail marketingdigital marketingcontent syndicationdata analyticsfunnel metricspipeline goalsMarTech platformsBusiness IntelligenceSales Engagement
Soft skills
coachingmentoringaccountabilityproactive mindsetorganizational skillsresourcefulnessself-motivationleadershipadaptabilitycollaboration
