Field Marketing Manager, Customer Growth

Coupa Software

Field Marketing Manager boosting Customer Growth through events and marketing strategies at Coupa. Collaborating with sales leadership to create effective marketing campaigns and analyzing performance metrics.

Posted 6/12/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders.
Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads.
Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.

Requirements

What you’ll need

5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).

Benefits

Comp & perks

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingfield marketing strategycampaign executiondata analysispipeline measurementaccount planningmulti-channel campaignsreportingmarketing measurement

Soft Skills

analytical mindsetstrategic thinkingproject managementcreative problem-solvingcollaborationself-motivatedproactiveadaptabilitycommunication