Account Based Marketing Manager

Coupa Software

. Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.
Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team.
Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees.
Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages.
Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.

Requirements

What you’ll need

3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.

Benefits

Comp & perks

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABM executiondemand generationperformance measurementcampaign optimizationdata analysispipeline generationmulti-tiered ABM programs

Soft Skills

collaborative skillsproject managementcommunication skillsdata-driven mindsetproactive attitude