Marketing Manager

Coupa Software

Marketing Manager focused on marketing automation tools and sales enablement at Coupa. Bridging Digital Marketing with Marketing Ops to support revenue growth and campaign execution.

Posted 4/16/2026full-timeBogota • 🇨🇴 ColombiaSeniorLeadWebsite

Tech Stack

Tools & technologies

SFDCTableau

About the role

Key responsibilities & impact

Manage the technical setup of regional field campaigns by building Marketo programs, automated workflows, and lead management triggers to ensure accurate execution across marketing and sales platforms.
Ensure field marketing and sales efforts align with established best practices to remain scalable, effective, and measurable, ensuring every touchpoint is fully attributable.
Assist lead attribution by creating and monitoring Salesforce (SFDC) campaigns and real-time performance reports to track event results and pipeline.
Design and update sales enablement collateral, equipping regional teams with the specific messaging and data needed for successful event preparation and follow-up.
Document and share best practices to promote internal adoption, support onboarding, and drive strategic alignment between Marketing and Sales departments.

Requirements

What you’ll need

7+ years of B2B marketing experience, ideally within a large technology company, with a strong grasp of demand generation and sales processes.
Hands-on experience with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and Tableau to drive campaign orchestration and data-oriented decision-making.
Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
Excellent interpersonal skills with a demonstrated ability to build cross-functional relationships and align Marketing and Sales teams.
A proactive problem-solver who thrives on taking initiative, working autonomously, and utilizing marketing automation tools to their fullest potential.

Benefits

Comp & perks

Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationlead managementcampaign orchestrationdata-oriented decision-makingproject managementsales enablementlead attributionperformance reportingmarketing automation

Soft Skills

interpersonal skillscross-functional relationship buildinginitiativeproblem-solvingautonomyadaptabilitycommunicationstrategic alignmentprioritizationcollaboration