Marketing Manager
Coupa Software
full-time
Posted on:
Location Type: Hybrid
Location: Bogota • Colombia
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About the role
- Manage the technical setup of regional field campaigns by building Marketo programs, automated workflows, and lead management triggers to ensure accurate execution across marketing and sales platforms.
- Ensure field marketing and sales efforts align with established best practices to remain scalable, effective, and measurable, ensuring every touchpoint is fully attributable.
- Assist lead attribution by creating and monitoring Salesforce (SFDC) campaigns and real-time performance reports to track event results and pipeline.
- Design and update sales enablement collateral, equipping regional teams with the specific messaging and data needed for successful event preparation and follow-up.
- Document and share best practices to promote internal adoption, support onboarding, and drive strategic alignment between Marketing and Sales departments.
Requirements
- 7+ years of B2B marketing experience, ideally within a large technology company, with a strong grasp of demand generation and sales processes.
- Hands-on experience with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and Tableau to drive campaign orchestration and data-oriented decision-making.
- Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
- Excellent interpersonal skills with a demonstrated ability to build cross-functional relationships and align Marketing and Sales teams.
- A proactive problem-solver who thrives on taking initiative, working autonomously, and utilizing marketing automation tools to their fullest potential.
Benefits
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationlead managementcampaign orchestrationdata-oriented decision-makingproject managementsales enablementlead attributionperformance reportingmarketing automation
Soft Skills
interpersonal skillscross-functional relationship buildinginitiativeproblem-solvingautonomyadaptabilitycommunicationstrategic alignmentprioritizationcollaboration