Coupa Software

Senior Field Marketing Manager

Coupa Software

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Tableau

About the role

  • Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
  • Partner with cross-functional teams Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand to ensure consistent messaging and high-impact touchpoints across field event.
  • Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration.
  • Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads.
  • Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.

Requirements

  • 7+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
  • Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
  • Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
  • Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
  • Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
  • Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
  • Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
  • Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).
Benefits
  • Pioneering Technology
  • Collaborative Culture
  • Global Impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingfield marketing strategycampaign executiondata analysispipeline measurementaccount penetrationmulti-channel campaignsreportingmarketing plansproject management
Soft Skills
analytical mindsetstrategic thinkingoutcome-orientedcreative problem-solvingcollaborationself-motivatedproactiveadaptabilitycommunicationteamwork