Coupa Software

Field Marketing Manager

Coupa Software

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
  • Why join Coupa?
  • 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
  • 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
  • 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
  • Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
  • The Impact of a Senior Field Marketing Manager at Coupa: We’re seeking a Manager of Field Marketing to elevate how we engage, influence and accelerate sales pipeline across North America. This role is the key hands-on position in the go-to-market motion - partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.
  • You’ll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with sales and marketing, directly impacting growth.

Requirements

  • 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
  • Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
  • Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
  • Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
  • Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
  • Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
  • Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
  • Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (15-25%).