Cotality

Product Marketing Specialist – Insurance Solutions

Cotality

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • California, Oklahoma, Texas • 🇺🇸 United States

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Salary

💰 $65,200 - $75,000 per year

Job Level

JuniorMid-Level

About the role

  • Develop and execute comprehensive go-to-market strategies for new product launches.
  • Create clear, compelling, and differentiated product positioning and messaging.
  • Conduct research to understand market trends and customer needs.
  • Produce high-quality content, including product collateral and email campaigns.
  • Partner with sales teams to create tools and resources that enable effective selling.
  • Build strong relationships with customers to gather feedback and develop success stories.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in product marketing.
  • Strong strategic thinking and ability to analyze market data and customer insights.
  • Excellent written and verbal communication skills.
  • Experience with content creation and campaign management.
  • Expertise with digital marketing tools (e.g., HubSpot, Marketo).
  • Ability to work cross-functionally and manage multiple projects simultaneously.
Benefits
  • Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
  • Up to 16 weeks of fully paid parental leave and a baby stipend.
  • Multiple medical plan options with mental health and wellness support offerings.
  • 401(k) with company match and vesting after one year.
  • $400 annual well-being stipend and tuition assistance up to $5,250.
  • Recognition Rewards, Referral bonuses, exclusive discounts and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingmarket analysiscontent creationcampaign managementgo-to-market strategyproduct positioningcustomer insightsdigital marketing
Soft skills
strategic thinkingwritten communicationverbal communicationrelationship buildingcross-functional collaborationproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business