B2B Events Marketing Manager

CORTO

B2B Events Marketing Manager responsible for managing LawY's events program across Australia. Driving brand presence and creating high-quality leads through in-person events and webinars.

Posted 7/20/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement. Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.

Highest-signal resume keywords

Event ManagementProject ManagementHubSpot CRMB2B MarketingSaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget ManagementLogistics CoordinationSpeaker CoordinationAudience Engagement

Soft Skills

Relationship BuildingCommunicationProblem SolvingCollaborationAdaptability

Tools & Technologies

HubSpotEvent TechnologyCRM Software

Industry Keywords

Legal TechnologySaaSProfessional ServicesB2B EventsMarketing Campaigns

About the role

Key responsibilities & impact

Build and manage LawY’s events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
Identify and evaluate new event opportunities based on audience fit, strategic value and expected ROI.
Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
Report on what is working, what is not, and where LawY should invest next.

Requirements

What you’ll need

5+ years’ experience in events, field marketing, campaign marketing or a related B2B role.
Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
Strong project management skills, with the ability to manage multiple events and priorities at once.
Confident working with Sales, Marketing, suppliers, speakers and external partners.
A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
Experience with HubSpot or a similar CRM.
Experience in SaaS, legal technology, AI or professional services would be highly regarded.
Based in Sydney, with the flexibility to travel interstate regularly.

Benefits

Comp & perks

Your work matters. We solve real world problems that improve and support local, everyday law firms. So they can do their best work for the people in the communities they serve.
Make an impact. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects – and to make a real difference.
Work with a group of authentic, passionate people who love what they do.
Genuine startup energy - small team, fast decisions, real trajectory, backed by one of the largest legal software companies in the world.
Flexible and hybrid working. We engage, share, and collaborate on ideas and workflows.
Career and learning opportunities - we move fast and need smart people to get us where we're going. We are a scaling business and looking for people who want to grow with us.
Have fun with us. Celebrations. Socials. Sports teams. Access to sailing and yacht events.
We value your well-being with additional time off, gym membership and other perks.
Fast-paced tech environment, if we don't disrupt ourselves someone else will do it!
Access to LEAP Home - a program unique to the ATI Group to support you in buying your primary residence.