Senior Events Marketing Manager

Corporate Travel Management (CTM) Group

Senior Events Marketing Manager for North America developing event strategy to enhance customer engagement and drive pipeline growth. Overseeing execution of diverse event programs within the region.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and deliver a portfolio of North America events including third-party sponsorships, owned events and customer experiences that drive pipeline and customer engagement
Own end-to-end execution of third-party event programs, including sponsorship evaluation, venue sourcing, logistics , onsite execution, and post-event follow-up
Execute event-driven demand generation programs in alignment with global frameworks, including audience targeting, pre-event promotion, onsite engagement, and post-event nurture to maximise pipeline impact.
Deliver exceptional execution with a strong focus on on-time, on-budget delivery and measurable ROI
Build trusted relationships with Sales leadership through consistent delivery, proactive communication, and clear reporting of business impact
Manage budgets, vendors, agencies, and external partners to deliver high-quality experiences while optimising efficiency and return on investment
Collaborate closely with Demand Generation to ensure integrated campaign alignment and strong conversion across the funnel
Partner with Content and Product Marketing to ensure messaging, storytelling, and audience relevance are compelling and consistent
Track, measure, and report event performance against agreed business metrics, using insights to inform future strategy and optimisation
Continuously refine the event strategy based on performance data, customer insights, and market trends

Requirements

What you’ll need

Bachelor’s degree in a related field or relevant experience
6+ years’ experience in event marketing or field marketing, with proven success delivering B2B events that drive pipeline and commercial outcomes
Strong end-to-end project management capability with the ability to manage multiple complex events simultaneously
Experience managing budgets, agencies, and external vendors in a fast-paced environment
Strong stakeholder management skills across Sales, Marketing, and Customer Success
Proven ability to translate strategy into high-impact, engaging event experiences
Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics
Excellent communication, organisation, and prioritisation skills
High attention to detail with the ability to operate effectively in a fast-paced, dynamic environment

Benefits

Comp & perks

Company Paid Basic Life & AD&D Insurance
Company Paid Short-Term Disability
Voluntary Long-Term Disability Insurance
Robust Wellness Program with incentives available to save money on your medical insurance premiums.
Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan.
Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.
Flexible Spending Accounts
Dependent Care Savings Account.
Dental Insurance Plan
Vision Insurance Plan
9 Company Paid Holidays including the day after Thanksgiving.
Generous paid time off programs for vacation and sick days
Employee Assistance Plan with access to Talk Space Therapy
Family Medical Leave
Paid Parental Leave (4 weeks)
Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
Bereavement Leave
401(k) Retirement Plan with a generous match per pay period
Student Loan Payment Match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingfield marketingproject managementbudget managementvendor managementdata analysisROI measurementpipeline impact assessmentaudience targetingevent performance tracking

Soft Skills

communicationorganisationprioritisationstakeholder managementrelationship buildingattention to detailproactive communicationcollaborationstrategic thinkingadaptability

Certifications

Bachelor’s degree