Corning Credit Union

Digital Marketing Strategist

Corning Credit Union

full-time

Posted on:

Location Type: Hybrid

Location: Wilmington • North Carolina • 🇺🇸 United States

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Job Level

Junior

Tech Stack

Cloud

About the role

  • Maintain a user-friendly, high-performing website
  • Optimize digital channels
  • Execute cross-channel marketing strategies and campaigns
  • Manage and maintain the credit union’s websites, ensuring timely updates, ADA compliance, responsive design, and a consistent brand experience across digital channels
  • Implement SEO strategies to improve organic search rankings and drive quality traffic
  • Use analytics tools to monitor performance, guide UX improvements, and support campaign attribution
  • Collaborate with design and development teams on usability testing, site architecture, technical fixes, and ongoing content audits for accuracy and relevance
  • Lead cross-channel digital marketing campaigns
  • Develop and manage content strategies across social platforms
  • Monitor channels for engagement, reputation management, and community interaction
  • Translate digital performance data into actionable insights through dashboards and reporting
  • Provide tactical and strategic support to senior marketing staff

Requirements

  • 1-3 years prior digital marketing or marketing experience required
  • Knowledge of digital marketing strategies, including SEO, SEM, Programmatic, and social ads
  • Experience with tools similar or equivalent to Google Search Console, SEMrush, Moz, GA4, and GTM
  • Strong analytical and judgement skills with a keen understanding of how to leverage data and marketing analytics to drive campaign optimization
  • Hands-on experience with Salesforce, Experience Cloud, Marketing Cloud, and Marketing Cloud Intelligence (formerly known as Datorama)
  • Ability to maintain a flexible schedule to monitor and respond to comments, messages, and member feedback in a timely manner
  • General understanding of agile frameworks and methodologies
  • Familiarity with data privacy laws such as GDPR, HUD, Fair Lending practices
  • Possesses advanced Microsoft Outlook, Word, and Excel skills
Benefits
  • competitive base salary
  • annual bonus plan
  • exceptional benefits package

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMProgrammatic advertisingSocial adsDigital marketing strategiesAnalyticsContent strategyUsability testingData analysisCampaign optimization
Soft skills
Analytical skillsJudgment skillsCollaborationCommunity interactionReputation managementFlexibilityCommunicationLeadershipStrategic supportTactical support