Digital Marketing Specialist

Cornerstone Building Brands

Digital Marketing Lead enhancing online presence and optimizing campaigns for a building products manufacturer. Collaborating with teams to deliver efficient digital marketing strategies.

Posted 6/30/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and managing digital marketing campaigns, including PPC, SEO, and marketing automation, while leveraging analytical skills to optimize performance and drive demand. Proficient in WordPress and digital tools to enhance user experience and lead generation efforts.

Highest-signal resume keywords

Digital Marketing StrategyPPC Campaign ManagementSEO Best PracticesWordPress CMS ProficiencyLead Nurturing Techniques

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPPCSEOMarketing AutomationLead GenerationData AnalysisContent ManagementUser Acceptance TestingQuality AssuranceProject Management

Soft Skills

Effective CommunicationCollaborationAnalytical ThinkingTime ManagementProblem Solving

Tools & Technologies

WordPressDigital Advertising ToolsAnalytics PlatformsEmail Marketing SystemsSocial Media Management Tools

Industry Keywords

Demand GenerationBrand VisibilityUser ExperienceCampaign EffectivenessDigital Tools

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices
Oversee the organization of leads within marketing automation platforms
Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
Deliver monthly performance reports
Recommend optimizations and pivots to all digital activities based on reporting

Requirements

What you’ll need

Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
Proficiency in using digital tools and programs for advertising, analytics, and content management systems
In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
Experience utilizing social media platforms and management systems for demand generation programs
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
Experience in coordinating and optimizing PPC campaigns to achieve business goals
Solid understanding of lead nurturing and management techniques
Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team

Benefits

Comp & perks

medical, dental, vision benefits starting day 1
401k
PTO
paid holidays
FSA
life insurance
LTD
STD
EAP
discount programs
tuition reimbursement
training
professional development