VP of Sales – Beverage

Cornbread Hemp®

VP of Sales scaling Cornbread Hemp’s national hemp, THC beverage, and functional wellness distribution. Leading DSD, distributors, brokers, key accounts, and a multi-state commercial organization.

Posted 8/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading national sales strategies within the beverage industry, with a strong focus on DSD distribution, broker management, and navigating regulatory changes. Proven ability to build and scale sales organizations while developing strategic partnerships and executing go-to-market initiatives.

Highest-signal resume keywords

National Sales Strategy LeadershipDSD Beverage Distribution ExperienceBroker Network ManagementRetail Partnership DevelopmentSales Organization Scaling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales LeadershipKPI ManagementForecastingTerritory PlanningRoute-To-Market StrategyNegotiationAccount Strategy DevelopmentPipeline ManagementRegulatory NavigationMulti-State Sales Organization Building

Soft Skills

CoachingCollaborationAdaptabilityAccountabilityCommunication

Industry Keywords

THC BeverageHemp CBDFunctional WellnessNatural-Channel DistributionKEHEUNFI3-Tier Beverage DistributionNational Broker NetworkField ActivationEntrepreneurial Growth

About the role

Key responsibilities & impact

Lead the national sales strategy across the THC beverage, hemp CBD, and functional wellness businesses
Oversee the DSD sales team, National Key Account Manager team, distributor partners, and national broker network
Expand DSD team structure and headcount as markets mature
Set account strategy, KPI targets, and pipeline expectations across national retail channels
Develop and strengthen DSD, multi-state beverage, KEHE, and UNFI distributor partnerships
Recruit, negotiate with, onboard, and hold accountable a national broker network
Develop and execute go-to-market strategy, including new distribution opportunities and new-state DSD launches
Partner with Marketing on brand ambassador programs, field activation, tasting agencies, and activation budgets
Build forecasting, KPI management, pipeline reporting, and territory planning systems
Deliver account-level and revenue reporting to the CEO and leadership team
Navigate state-by-state hemp regulatory changes and adjust the sales organization as needed
Partner with Marketing, Operations/Supply Chain, and executive leadership on launches, expansion, and promotions
Refine the sales organization and determine where additional resources are needed

Requirements

What you’ll need

10+ years of progressive sales leadership experience within beverage
DSD/3-tier beverage distribution experience, preferably with regional beer wholesalers
Natural-channel distributor experience with KEHE and/or UNFI
Demonstrated success building, negotiating with, and holding accountable a broker network
Proven success securing and growing national retail partnerships
Experience building, coaching, and leading multi-state sales organizations
Strong understanding of route-to-market strategy, distributor and broker management, VMS mechanics, forecasting, and sales/territory planning
Comfortable operating amid ambiguity and regulatory uncertainty
Experience scaling commercial organizations during rapid growth, ideally within a founder-led entrepreneurial company
Willingness to travel nationally up to 50%

Benefits

Comp & perks

Quarterly bonus based on clear KPIs
Grant from the company's option pool, vesting over four years & a one-year cliff
Full package including 401(k)
Health, dental, and vision insurance
Company covers 50% of monthly health insurance costs (base tier)
Company covers 100% of dental and vision insurance
20 days of annual PTO, including vacation and sick days
Dedicated budget for distributor visits, key account travel, trade shows, and industry events
$75 monthly product stipend
50% off additional orders