VP of Sales

Cornbread Hemp®

VP of Sales leading national distribution for Cornbread Hemp's hemp CBD, THC beverage, and functional wellness brands. Managing DSD, distributors, brokers, key accounts, and a growing multi-state commercial organization.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading national sales strategies within the beverage industry, with a strong focus on DSD distribution, broker management, and compliance with hemp regulations. Proven ability to build and manage high-performing sales teams while developing strategic partnerships and executing go-to-market initiatives.

Highest-signal resume keywords

National Sales Strategy LeadershipDSD Beverage Distribution ExperienceBroker Network ManagementKPI Management and ForecastingRegulatory Compliance Navigation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales LeadershipB2B Commercial StrategyAccount ManagementMarket ExpansionSales ForecastingTerritory PlanningPipeline ReportingNegotiation SkillsRelationship BuildingRegulatory Compliance

Soft Skills

Coaching and DevelopmentAdaptabilityStrategic ThinkingCollaborationProblem Solving

Industry Keywords

THC BeverageHemp CBDFunctional WellnessMulti-State Sales OrganizationsNatural-Channel DistributionRetail PartnershipsField ActivationCommercial PartnershipsEntrepreneurial GrowthRoute-to-Market Strategy

About the role

Key responsibilities & impact

Lead the national sales strategy across the THC beverage, hemp CBD, and functional wellness businesses
Oversee the full B2B commercial engine, including DSD sales, national key account managers, distributor partners, and the national broker network
Directly manage and hold accountable Regional Sales Managers, State Sales Managers, and Field Sales Representatives
Lead and develop National Key Account Managers, setting account strategy, KPI targets, and pipeline expectations
Develop and strengthen relationships with DSD beer wholesalers, multi-state beverage distributors, KEHE, and UNFI
Recruit, negotiate with, onboard, and manage a national broker network
Develop and execute go-to-market strategy, distribution opportunities, market expansion, new-state DSD launches, and commercial partnerships
Coordinate with Marketing on brand ambassador programs, field activation, tasting agencies, and activation budgets
Build forecasting, KPI management, pipeline reporting, territory planning, and account-level and revenue reporting
Navigate state-by-state hemp regulatory changes and adapt the sales organization as compliance requirements shift
Partner with Marketing, Operations/Supply Chain, and executive leadership on launches, expansion, and promotional strategy
Refine the sales organization, determine resource needs, and build scalable organizational structure

Requirements

What you’ll need

10+ years of progressive sales leadership experience within beverage
DSD/3-tier beverage distribution experience, preferably with regional beer wholesalers
Natural-channel distributor experience with KEHE and/or UNFI
Experience building, negotiating with, and holding accountable a broker network
Proven success securing and growing national retail partnerships
Experience building, coaching, and leading multi-state sales organizations
Strong understanding of route-to-market strategy, distributor and broker management, VMS mechanics, forecasting, and sales/territory planning
Ability to operate in ambiguity and regulatory uncertainty
Experience scaling commercial organizations during rapid growth, ideally in a founder-led entrepreneurial company
Willingness to travel nationally up to 50%

Benefits

Comp & perks

Quarterly bonus based on clear KPIs
Equity grant from the company's option pool, vesting over four years with a one-year cliff
401(k)
Health, dental, and vision insurance
Company covers 50% of monthly health insurance costs (base tier)
Company covers 100% of dental and vision insurance
20 days of annual PTO, including vacation and sick days
Dedicated travel and expense budget for distributor visits, key account travel, trade shows, and industry events
$75 monthly product stipend
50% off additional orders