Director, Marketing AI – Operations

Cority

Director of Marketing AI & Operations at Cority leveraging AI for pipeline growth and process efficiency. Defining AI adoption across marketing and maintaining infrastructure for measurable impact.

Posted 6/1/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Hard Skills

AI-driven workflowspipeline performance improvementautomationdemand generationfunnel mechanicsrevenue attributionprompt designLLMs applicationsystem configurationdata analysis

Soft Skills

strategic thinkingtactical executioncross-team collaborationcuriosity-driven growth mindsetinnovation driving

Tools & Technologies

MarketoSalesforceON24CventQualifiedAsana

Industry Keywords

B2B SaaS marketing operationsdemand operationslifecycle stagesattribution modelssuccess metrics

About the role

Key responsibilities & impact

Scale AI Across Marketing
Design and implement AI-driven workflows that improve campaign execution, content production, and operational efficiency
Turn one-off AI experiments into scalable, repeatable systems the team can run independently
Measure the impact of AI initiatives on pipeline and team productivity, and scale what works
Lead a structured crawl-walk-run adoption model that brings the full team along
AI workflows are embedded across the marketing team and tied to measurable efficiency gains
Partner with Revops to evolve tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana
Partner with RevOps to define and standardize lifecycle stages, attribution models, and shared success metrics
Ensure marketing’s contribution to pipeline is clearly measured and communicated
Handle marketing-specific system configuration, troubleshooting, and reporting
Stay current on platform capabilities to maximize value from existing tools

Requirements

What you’ll need

7–10+ years in B2B SaaS marketing operations or demand operations
Deep, hands-on experience with marketing tech stack, including Marketo and Salesforce
Proven track record improving pipeline performance through systems, data, or automation
Experience deploying AI or automation into real marketing workflows with measurable results
Strong understanding of demand generation, funnel mechanics, and revenue attribution
Ability to operate both strategically and tactically and work across teams including Marketing, BDR, Revenue Operations, and GTM teams
Experience applying LLMs to real marketing use cases
Strong prompt design skills and ability to structure reusable workflows
Clear point of view on build vs buy decisions
Experience integrating AI into workflows with appropriate human oversight
Familiarity with ON24, Cvent, Qualified, and Asana
Applies a curiosity-driven growth mindset to identify opportunities and drive innovation across marketing systems and workflows

Benefits

Comp & perks

An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
Annual fitness allowance
Mental health support provided through access to Calm Premium meditation app and access to Talkspace
Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs