Community Manager
Mintago
Spark
Job Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Launch bold, story-first content formats
- Create the majority of Cority’s social content, with a strong focus on short-form, social-first video
- Develop and test experimental content formats that are bold and engaging
- Bring campaigns to life through original content that educates, entertains, and builds brand memory
- Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players
- Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed
- Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)
- Align social content with brand, demand generation, product marketing, and campaign priorities
- Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering
- Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting
- Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams
- Partner with internal SMEs, executives, and customer-facing teams to co-create social content
- Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives
- Build programs to activate and scale internal voices from product, engineering, and customer success
- Translate internal expertise into externally engaging, human-first stories
- Track performance of organic social and experimental content using platform and campaign analytics
- Iterate quickly based on performance, trends, and audience behavior
- Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality
- Serve as the internal expert on social-first best practices, trends, and tone
Requirements
- Can confidently create and edit short-form video and other social-first content for social platforms, and have the willingness to continue sharpening your skills in this area
- Are fluent in social-first thinking and know how to turn technical ideas into compelling, conversational content
- Have 3 to 6 years of experience in social media, content marketing, or digital storytelling in B2B environments
- Are comfortable partnering with executives and SMEs to develop their voice and influence
- Understand how to position social as a two-way brand and audience touchpoint, not just a distribution channel
- Are curious, strategic, creative, and energized by a high-trust, high-impact environment
- Are comfortable using analytics tools to make decisions and can connect social media performance to measurable business outcomes
- Bonus Points If You
- Have worked in B2B SaaS, especially in compliance-heavy or regulated industries
- Have contributed to social-first brand campaigns or helped shape a company’s online presence
- Are familiar with employee advocacy and content enablement tools
- Have experience working with thought leaders, influencers, or creators in a B2B context
- Bring advanced skills in video editing or creative production and are eager to keep leveling up in this area
