Partner with the Marketing leaders to execute CoreSite’s content strategies using a combination of human expertise and AI-assisted research for optimization and performance analysis.
Translate complex data center, cloud, AI infrastructure and interconnection concepts into clear, value-driven messaging tailored to technical and business audiences.
Work cross-departmentally with demand generation teams, channel sales to conceive and develop sales enablement tools.
Conceive, execute and continually enhance CoreSite’s blog strategy, incorporating AI-informed topic research and trend analysis.
Plan and manage CoreSite’s blog editorial calendar, internal and external contributors and content execution.
Manage internal contributors and external/contract writing resources throughout the content development lifecycle (blogs, whitepapers, thought leadership articles).
Write compelling content in a variety of formats (blogs, infographics, video scripts, e-books, white papers, tech briefs, case studies, web copy and content, digital and print ads, tag lines, brand messaging, etc.).
Leverage generative AI tools for content ideation, research synthesis and headline or message testing, while personally authoring all full-length blogs, white papers, thought leadership and other key assets to ensure CoreSite’s voice remains differentiated, authentic and credible.
Identify opportunities to cultivate senior executive thought leadership and develop content targeting key brand personas.
Collaborate with CoreSite’s Designer to create visually compelling content.
Collaborate on CoreSite’s content usage and lifecycle specific to assigned projects and in general (e.g. gated vs. ungated).
Collaborate across the marketing organization to ensure content needs are met (tradeshows, sales development emails, etc.).
Partner with the sales organization to develop effective sales enablement tools
Apply AI-based SEO, keyword research and content optimization to improve discoverability, engagement and conversion across all channels.
Report on content usage and engagement rates and continually optimize content to ensure effectiveness.
Manage relationship with external vendors including writers, videographers and publications.
Ongoing professional development.
Other projects and duties as assigned.
Promote and demonstrate the behaviors consistent with CoreSite’s culture and core values.

Requirements

Ability to thrive in a hybrid work environment, with regular on-site presence of up to 2 days per week.
Flexibility to travel up to 10%, with the potential for increased travel or in-office presence as business needs evolve.
Exceptional writing and storytelling skills, with the ability to articulate business value and customer outcomes for complex technologies using best-practice business writing
Exceptional editing skills, with high attention to detail and strong editorial judgment
Collaborative ideation and creative skills
Collaborative and creative communicator, able to ideate effectively across teams
Proven ability to work cross-functionally at all levels of the organization, including interviewing subject matter experts and serving as a ghostwriter
Knowledgeable of concepts including buying cycle, persona-based content strategies and effective sales enablement
Ability to plan and manage multiple projects and work under tight deadlines, when necessary
Proficient in the use of SEO optimization tools such as SemRush, Google Analytics, HREFs
Experience developing and implementing AEO and GEO content to help CoreSite build authority for large AI models such as ChatGPT and Gemini
Deft research of industry analyst insights to enhance content credibility
Basic knowledge of SEO-related website backend elements (metadata, HTML)
Ability to mentor colleagues on effective communication tactics
Ability to use content and design tools, such as Canva, Adobe Suite and Microsoft to support digital and social campaigns
High-level understanding of social media strategies and tactics
Willing to complete writing exercise without AI assistance to demonstrate ability and business acumen
Strongly preferred bachelor’s degree in marketing, Communications, English or related field
At least 6 years of back-to-back marketing experience with broad experience in data center technologies, industry trends
Broad experience with content development, including both copywriting and design
Experience partnering with sales, product, executives, engineers and customer service teams

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO optimizationcontent developmentcopywritingeditingcontent strategydata analysisAI-assisted researchproject managementcontent ideationpersona-based content strategies

Soft Skills

exceptional writing skillsstorytelling skillscollaborative communicationcreative ideationattention to detaileditorial judgmentcross-functional collaborationmentoringflexibilityability to work under tight deadlines

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in English