Marketing Manager – Strategic Events

Core BTS

Marketing Manager responsible for 20–25 regional events and 4 corporate events annually. Focus on operational excellence and measurable ROI to strengthen the NRI brand.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for planning, standardizing, and executing a scalable portfolio of high-impact events
Owns the strategy and execution for approximately 20–25 regional field events and 4 corporate marquee events annually
Focus on operational excellence, repeatable frameworks, and measurable ROI
Shift NRI from event volume to event effectiveness by building consistent processes, toolkits, and measurement models
Ensure each event has clear goals, target audiences, messaging, and post-event follow-up plans
Partner closely with Sales, SDR, Partners, and Leadership to align on objectives, audiences, and outcomes
Develop and manage event budgets, forecasts, and spend tracking across the annual portfolio
Research, negotiate, and manage contracts with venues, production vendors, and third-party providers
Optimize vendor relationships to support scalability, cost efficiency, and quality
Maintain high standards for attendee experience while reducing bespoke, one-off approaches
Define and track event success metrics including attendance, engagement, pipeline influence, and ROI
Lead structured post-event debriefs and reporting to capture insights and drive continuous improvement

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Event Management, or a related field
5–7 years of experience in B2B marketing events, field marketing, or integrated marketing roles
Proven ability to standardize and scale event programs across multiple regions
Strong project management, budgeting, and vendor negotiation skills
Experience partnering cross-functionally with sales and marketing teams
Data-driven mindset with experience measuring event performance and ROI
Excellent written, verbal, and interpersonal communication skills
Ability to manage multiple projects simultaneously in a fast-paced environment
Experience supporting regional field marketing teams in a B2B environment
Experience with marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce)
Familiarity with virtual and hybrid event execution
Experience building event playbooks, templates, or centers of excellence
Working knowledge of Microsoft Teams

Benefits

Comp & perks

Health, Vision, and Dental Insurance
Life Insurance
Health/Dependent Care Flexible Spending
401(k) Plan
Short-Term and Long-Term Disability Coverage
Generous Vacation and Flex Time Off Programs
Company Paid Holidays
Training and Development Opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event managementbudgetingvendor negotiationdata analysisevent performance measurementmarketing automationCRM managementproject managementevent playbook developmentROI measurement

Soft Skills

communicationinterpersonal skillsproject managementcross-functional collaborationstrategic planningorganizational skillsnegotiationproblem-solvingadaptabilitycontinuous improvement

Certifications

Bachelor’s degree in marketingBachelor’s degree in BusinessBachelor’s degree in Event Management