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Marketing Campaign Manager
CordanceMarketing Campaign Manager developing and executing multi-channel marketing strategies for B2B SaaS growth. Collaborating across business units to optimize campaign performance and drive pipeline growth.
About the role
Key responsibilities & impact- Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
- Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
- Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
- Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
- Monitor and analyze campaign performance using marketing analytics tools and dashboards.
- Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
- Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
- Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.
Requirements
What you’ll need- 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.
- Experience managing campaigns across multiple business units or products within a division.
- Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.
- Excellent communication, collaboration, and stakeholder management skills.
- Familiarity with segmentation, personalization, and campaign automation best practices.
Benefits
Comp & perks- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- 12 weeks paid leave for all employees.
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
ATS Keywords
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Hard Skills & Tools
B2B SaaS marketingcampaign managementmarketing analyticssegmentationpersonalizationcampaign automationproject management
Soft Skills
communicationcollaborationstakeholder managementproject management