CORA Group

Marketing Manager

CORA Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute multi-channel marketing campaigns focused on lead generation, digital acquisition, and product awareness.
  • Optimize the company website and content performance to drive inbound traffic and conversion.
  • Manage paid search and digital advertising (Google Ads and related platforms) to maximize ROI.
  • Oversee SEO and content strategy, ensuring NOVA’s voice and message remain consistent and customer-focused.
  • Collaborate with the Sales team to align campaigns with revenue goals, pipeline activity, and customer segments.
  • Analyze and report on marketing performance using data-driven insights to continuously improve effectiveness.
  • Support the launch and promotion of new features, including NOVA Wave and NOVA Integrated, through storytelling and customer education.
  • Contribute to NOVA’s brand presence across digital channels by creating engaging, value-driven content.

Requirements

  • 3–5 years of experience in B2B marketing, ideally within SaaS, retail tech, payments, or POS systems.
  • Strong proficiency with Google Ads, SEO, analytics tools, and Salesforce.
  • Proven ability to create, launch, and measure marketing campaigns that drive measurable results.
  • Excellent written and verbal communication skills.
  • Highly data-oriented with strong analytical thinking.
  • Self-starter with a collaborative mindset, comfortable working remotely and cross-functionally.
Benefits
  • Work directly with leadership on high-impact projects that shape the future of retail technology.
  • Enjoy the best of both worlds - the agility and creativity of a startup-like environment, supported by the resources and expertise of an established corporate organization.
  • Join a friendly, energetic, and growth-focused culture that values innovation, teamwork, and real results.
  • Help build solutions that make running retail businesses smarter, simpler, and more successful.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generationdigital acquisitionproduct awarenessSEOcontent strategydata analysiscampaign measurementdigital advertisinganalyticsmarketing performance
Soft skills
written communicationverbal communicationanalytical thinkingcollaborative mindsetself-starter