Market Manager, Portfolio Marketer – APAC, Food Retail, Food Service

Copeland

Market Manager and Portfolio Marketer handling strategy and market engagement in Food Retail & Food Service for a global climate technologies company. Understanding trends and customer needs to execute effective go-to-market strategies.

Posted 7/9/2026full-timeBangkok • 🇹🇭 ThailandSeniorLeadWebsite

About the role

Key responsibilities & impact

Serve as the internal expert on market trends, dynamics, and customer needs
Develop and maintain market models, roadmaps, and strategies to drive solution development
Create go-to-market strategies, including product positioning, target audiences, and messaging
Develop sales and marketing enablement tools and resources to support product or solution introductions
Conduct persona mapping and journey development to understand buyer behavior and decision-making processes
Gather Voice of Customer insights to inform both market and go-to-market strategies
Translate market insights into targeted GTM strategies and enablement priorities
Ensure consistency between market strategy, positioning, messaging, and sales execution
Drive cross-functional alignment to improve customer engagement, conversion, and growth outcomes
KPIs Market growth and GTM performance
Funnel velocity and conversion rates
Sales adoption and enablement effectiveness
Cross-sell / upsell performance
Customer engagement and feedback metrics

Requirements

What you’ll need

Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service.
Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies and go-to-market plans.
Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.
Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.
Proficiency in Microsoft Offices (Word, Excel, PowerPoint)

Benefits

Comp & perks

Flexible and competitive benefits plans
Paid parental leave (maternal and paternal)
Vacation and holiday leave
End-to-end development of our people

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Market ModelingData VisualizationSales EnablementPersona MappingJourney DevelopmentKPI TrackingMarket AnalysisProduct PositioningCustomer InsightsPerformance Metrics

Soft Skills

LeadershipCommunicationAnalytical ThinkingProblem-SolvingContinuous Learning