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Growth and Marketing Manager
COPE Executive SearchGrowth & Marketing Manager leading customer journey in a diverse real estate portfolio in São Paulo. Focusing on demand generation, media management, and customer relationship strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing strategies, including Demand Generation, CRM, and Customer Experience management, with a strong focus on data analysis and performance metrics. Proven ability to lead teams, manage budgets, and integrate technology solutions to enhance customer journeys and drive growth.
Highest-signal resume keywords
Digital MarketingCRM ManagementPerformance MediaData AnalysisCustomer Journey Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLead NurturingMarketing AutomationSEOKPI TrackingCustomer AcquisitionLead ScoringAttributionArtificial Intelligence in MarketingCustomer Experience
Soft Skills
LeadershipProactive MindsetExecutive CommunicationResults-OrientedAutonomy
Tools & Technologies
MartechCRM SoftwareDashboardsPerformance Media ToolsAI Applications
Industry Keywords
Customer RelationsNPSCACCPLCPQROASRetention StrategiesReferral StrategiesVendor ManagementAgency Management
About the role
Key responsibilities & impact- Design and implement strategies for demand generation, acquisition, and conversion
- Manage performance media, SEO/GEO, content, and referral channels
- Lead CRM, automation, lead nurturing, lead scoring, and integration with Sales
- Develop and monitor the customer journey from acquisition through post-sale
- Establish relationship initiatives, NPS programs, retention, and referral strategies
- Manage brand, communications, campaigns, and experience at sales stands
- Lead agencies, vendors, and internal teams
- Manage the Marketing budget, reallocating investments based on performance
- Track CAC, CPL, CPQ, ROAS, conversion, NPS, and other KPIs
- Integrate data, martech, dashboards, and AI applications
Requirements
What you’ll need- Minimum 8 years' experience in Digital Marketing, Growth, CRM, CX, or Customer Relations
- Proven experience in managerial roles and leading teams
- Experience managing agencies and vendors
- Strong knowledge of performance media and the acquisition funnel
- Experience with CRM, marketing automation, martech, and data analysis
- Familiarity with CAC, CPL, CPQ, ROAS, attribution, NPS, and LTV
- Experience with customer journeys that combine digital and physical environments
- Hands-on, results-oriented profile and comfortable in fast-evolving or building environments
- Autonomous, proactive, with an ownership mindset and strong executive communication skills
- Knowledge of artificial intelligence applied to Marketing and CX
Benefits
Comp & perks- Meal allowance of R$ 60 per day
- Executive SulAmérica health plan with coverage at hospitals such as Sírio-Libanês and Einstein
- Dental plan
- Hybrid model: four days on-site and one remote
- 30 days paid vacation
- 13th salary
- Observance of national holidays and Jewish calendar holidays
- Reduced hours on Fridays, officially until 4:00 PM