COPAG - Cartamundi Entertainment

Experience Manager – OP Live Marketing, Digital & Organized Play

COPAG - Cartamundi Entertainment

full-time

Posted on:

Location Type: Hybrid

Location: Brasil

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Job Level

Mid-LevelSenior

About the role

  • Develop and lead live marketing projects, including events, activations, and in-person or hybrid experiences, focusing on audience experience and business objectives aligned with the brand identity.
  • Ensure operational execution of all initiatives, managing timelines, budgets, vendors, contracts, and cost control.
  • Collaborate with internal teams such as Marketing, Communications, Trade, and Sales to ensure strategic alignment.
  • Implement, monitor, and analyze campaign KPIs and results, proposing continuous improvements.
  • Create campaign briefs, executive presentations, and post-event reports.
  • Develop innovative experiences that strengthen brand perception and increase connection with consumers and customers.
  • Ensure all experiences comply with branding guidelines and compliance requirements.
  • Work with a data-driven mindset, measuring ROI and ensuring initiatives contribute to brand growth and measurable value generation.
  • Lead digital marketing strategy and execution, including paid media, social media, SEO, CRM, and content marketing.
  • Manage digital platforms and ensure a consistent brand presence across all channels.
  • Oversee the development and optimization of digital campaigns to drive traffic, engagement, and sales conversion.
  • Design and implement initiatives focused on e-commerce growth, lead generation, and digital sales performance.
  • Monitor and analyze digital performance metrics (CTR, CPC, CPA, ROI), providing actionable insights.
  • Coordinate with agencies and internal teams for content creation, media buying, and technology implementation.
  • Ensure integration between in-person and digital initiatives for omnichannel experiences.
  • Manage the Organized Play program, including planning, execution, and evaluation of tournaments and competitive events.
  • Develop strategies to increase player engagement and community participation through in-person and digital channels.
  • Coordinate with partners, venues, and internal teams to ensure efficient operations and compliance with brand standards.
  • Monitor tournament performance metrics (participation, engagement, retention) and propose improvements.
  • Create reports and insights to optimize Organized Play initiatives and strengthen brand loyalty.

Requirements

  • Degree in Marketing, Advertising, Communications, Business Administration, or related fields.
  • Proven experience in event management, activations, and live marketing.
  • Experience in digital marketing strategy and execution, including paid media, social media, analytics, and sales-driven initiatives.
  • Experience in Organized Play or tournament management is an important differential.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Negotiation skills and ability to build relationships with vendors and strategic partners.
  • Creative, dynamic, and results-oriented profile.
  • Excellent verbal and written communication skills.
  • Availability to travel and flexible hours as required by events.
  • Advanced/Fluent English is a must.
Benefits
  • Meal Allowance
  • Grocery Allowance
  • Home Office Allowance
  • SulAmérica Health Insurance – For Employee and Dependents – 100% subsidized by the company; no copayment
  • SulAmérica Dental Insurance – Employee and legal Dependents – 100% subsidized by the company; no copayment
  • Transportation Voucher (no deduction) or company shuttle
  • Gympass
  • Life Insurance – Metropolitan Life Seguros
  • Discount on Copag products purchased on the website
  • Profit Sharing (PLR)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event managementlive marketingdigital marketing strategypaid mediasocial mediaanalyticse-commerce growthlead generationdigital sales performancecampaign KPIs
Soft skills
organizational skillsnegotiation skillsrelationship buildingcreativitydynamic profileresults-orientedverbal communicationwritten communicationproject managementflexibility