Communications, Digital Manager

Copa Energia

Gerente de Comunicação e Digital na Copa Energia, focado em estratégia de comunicação das marcas. Liderando campanhas de marketing integradas e digital com foco em resultados B2B.

Posted 5/5/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the planning and execution of the brands' annual communications plan, ensuring strategic consistency and synergy across Copa Energia, Copagaz and Liquigás;
Develop and implement 360° marketing campaigns (online and offline), integrating brand, consideration and performance objectives;
Manage performance media strategies focused on generating qualified leads for the B2B segment (Corporate, bulk gas) and driving conversions via direct channels (WhatsApp D2C);
Design and optimize digital customer journeys focused on acquisition, nurturing and conversion, including WhatsApp as a central D2C relationship channel;
Lead the digital marketing strategy, including social media, SEO, LLM search (AI-based search), programmatic media and owned channels/social platforms;
Monitor and optimize marketing KPIs (CAC, CPL, ROI, conversion, share of voice, etc.), ensuring investment efficiency;
Partner with commercial teams, BI and agencies to ensure alignment between strategy, execution and results;
Continuously evolve the brands' digital presence by exploring new technologies, channels and formats;

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business Administration, Engineering or related fields;
Postgraduate degree/MBA (desirable);
Previous experience in leadership positions;
Solid experience in digital marketing and integrated communications, including 360° campaigns;
Strong background in performance media and lead generation (especially in B2B contexts);
Experience with Google Analytics, Meta Ads and programmatic media tools;
Experience managing multiple brands and portfolio architecture;
Advanced knowledge of social media, SEO, programmatic media and data-driven strategies;
Familiarity with LLM search strategies and new digital discovery/search dynamics;
Experience with CRM, marketing automation and conversational channels (e.g., WhatsApp);
Analytical, results-oriented profile with strong execution capability;
Experience leading teams and managing stakeholders;

Benefits

Comp & perks

Meal voucher or on-site restaurant at the unit, depending on your work location and contract type;
Food allowance to support household expenses;
Transportation voucher;
Medical plan to care for you and your immediate dependents;
Dental plan to help maintain your oral health;
Gympass for physical activity and wellbeing;
Payroll-deducted loan (consigned credit) with lower interest rates;
Profit sharing (Participation in Results);
Monthly gas voucher — a unique benefit of our business;
Pharmacy card;
Extended maternity leave of 180 days;
Childcare assistance for mothers for 24 months upon return from maternity leave;
Paternity leave of up to 20 days, depending on the employee's choice;
Health and wellbeing program – Viva+Energia;
Parking subsidy based on role and work location (subject to eligibility);
Standard company car rental according to role (subject to eligibility);
Hybrid work model at Copa Energia Headquarters, combining on-site and remote work;
New Value – a benefits club offering discounts on beauty, fitness, food, culture, leisure and travel;
Life insurance;

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketing360° marketing campaignsperformance medialead generationsocial mediaSEOprogrammatic mediadata-driven strategiesCRMmarketing automation

Soft Skills

leadershipanalyticalresults-orientedexecution capabilitystakeholder management

Certifications

Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Business AdministrationBachelor's degree in EngineeringPostgraduate degreeMBA