Copa Energia

Media and Digital Marketing Coordinator

Copa Energia

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Coordinate the digital, SEO, content and advertising teams across online and offline media.
  • Develop strategies to grow followers on Copa Energia portals and product brands, as well as social media channels, ensuring reach, engagement and performance KPIs.
  • Structure and implement a 360° communication strategy involving events, sponsorships, product launches and brand support, creating content that drives sales results.
  • Create lead-generation strategies, monitor performance and manage inbound marketing results with targeted actions.
  • Develop content with KV (key visual), messaging and information that impact different segments and audiences according to regionalization.
  • Create print and digital materials featuring product and service portfolios for promotions and client presentations, segmented by area of operation.
  • Prepare and update weekly reports showing performance evolution, including diagnostics to support executive decision-making.
  • Manage the department budget with autonomy to make necessary adjustments to ensure results, and propose efficiencies and new projects aligned with the strategic roadmap.
  • Conduct benchmarking and propose creative solutions for differentiation against competitors.
  • Produce a monthly analytical book of key deliverables and an E2E book summarizing special actions, including highlights, creative assets, KPIs with results and investment.
  • Develop and ensure execution of external communication planning in brand management, digital communication and advertising, aiming to protect and strengthen the Copa Energia brand and its product brands with various stakeholders, contributing to increased company sales.

Requirements

  • Bachelor's degree in Marketing, Social Communication, Advertising, Public Relations, Journalism or related fields.
  • Postgraduate degree (preferred): Marketing, Digital Marketing, Business Administration or related fields.
  • Extensive experience in Digital Marketing and online/offline media.
  • Knowledge of Agile methodologies.
  • Proficient in Microsoft Office.
  • Desirable: Power BI.
  • Project management experience.
  • Intermediate English.
Benefits
  • Meal voucher or on-site cafeteria, depending on your work location and employment type.
  • Food allowance to help with household expenses.
  • Transportation voucher.
  • Medical plan – to take care of your health and your immediate family members.
  • Dental plan – to keep your smile healthy.
  • Gympass – to support your physical health and energy.
  • Payroll-deductible loans with lower interest rates.
  • Profit-sharing (Participation in Results).
  • Monthly gas allowance – a company-exclusive benefit.
  • Pharmacy card.
  • Extended maternity leave of 180 days to care for the most important person in your life.
  • Childcare assistance for mothers for 24 months upon return from maternity leave.
  • Paternity leave of up to 20 days, at the employee's discretion – because fathers should enjoy the moment too.
  • Health and well-being program – Viva+Energia.
  • Parking subsidy depending on your role and work location (subject to position eligibility).
  • Standard rental car allowance according to role (subject to position eligibility).
  • Hybrid work model at Copa Energia headquarters, combining the best of on-site and remote work.
  • New Value – a Benefits Club offering discounts on Beauty, Fitness, Food, Culture, Leisure and Travel.
  • Life insurance for added security.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingSEOContent DevelopmentLead GenerationPerformance MonitoringBudget ManagementBenchmarkingProject ManagementAgile MethodologiesIntermediate English
Soft Skills
CommunicationStrategic PlanningAnalytical ThinkingCreativityCollaborationDecision MakingAutonomyAdaptabilityProblem SolvingStakeholder Management
Certifications
Bachelor's degree in MarketingBachelor's degree in Social CommunicationBachelor's degree in AdvertisingBachelor's degree in Public RelationsBachelor's degree in JournalismPostgraduate degree in MarketingPostgraduate degree in Digital MarketingPostgraduate degree in Business Administration