Senior Marketing & Communications Manager
Coople Switzerland
full-time
Posted on:
Location Type: Hybrid
Location: Zurich • 🇨🇭 Switzerland
Visit company websiteJob Level
Senior
About the role
- End-to-end responsibility for the marketing roadmap
- Development and implementation of the marketing strategy
- Strengthening demand generation for B2B customers and Cooplers
- Supporting onboarding and retention
- Ensuring brand consistency across all touchpoints
- Close collaboration with Sales, Operations, Product Marketing and the Digital Marketing team
Requirements
- 7–10+ years of experience in marketing or in an industry-specific marketing role (ideally B2B or HR-Tech)
- Proven success in leading teams
- Demonstrable success in developing and implementing integrated marketing strategies for a national market
- Experience with Paid Social, email marketing, landing page optimization and content development
- Strong analytical skills and experience with reporting tools (e.g., Salesforce/Pardot, analytics platforms, Meta/LinkedIn Ads, GA4)
- Native-level German and fluent English; French is a plus
Benefits
- Attractive employee equity program (ESOP)
- Support for professional development
- Flexible working hours
- Inspiring office spaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydemand generationonboardingretentionpaid socialemail marketinglanding page optimizationcontent developmentanalytical skillsreporting tools
Soft skills
leadershipcollaborationcommunication