Senior Manager, Commercial Marketing – Fertility Solutions

CooperCompanies

Senior Manager, Commercial Marketing for fertility solutions at CooperSurgical. Leading strategy for product launches across capital equipment, services, and software solutions.

Posted 5/6/2026full-timeRemote • Connecticut • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead commercial strategy for future product launches across capital equipment, service offerings, and software solutions in the fertility market.
Serve as the bridge between customers, sales, global product teams, service, software, finance, and executive leadership.
Launch solutions with clear market insight, strong positioning, compelling economic value, and full sales team readiness.
Shape North America launch strategy, influencing global product direction, enabling the field, and engaging directly with strategic customers.
Develop strategic go-to-market plans that include market segmentation, target customer profiles, launch sequencing, positioning, messaging, pricing input, sales readiness, competitive strategy, and adoption plans.
Build launch plans that connect equipment, service, software, implementation, training, workflow improvement, financial value, and long-term customer partnership into one clear story.
Partner with sales, service, software, customer success, finance, legal, operations, and global marketing to ensure the organization is fully prepared before launch.

Requirements

What you’ll need

Bachelor’s degree in business, finance, marketing, life sciences, healthcare, engineering, or related field required; MBA or advanced degree preferred.
Strong experience in healthcare, medical technology, life sciences, diagnostics, fertility, laboratory equipment, software, or related markets.
Demonstrated success in complex selling environments, especially involving capital equipment, service agreements, software, enterprise contracts, or multi-stakeholder buying processes.
Strong understanding of capital sales cycles, including budget planning, procurement, executive sponsorship, financial justification, competitive positioning, and deal strategy.
Ability to build credible business cases, ROI models, financial value stories, and executive-level presentations.
Experience working closely with sales teams or leading sales strategy, sales enablement, strategic accounts, product launches, or execution.
Ability to engage confidently with physicians, embryologists, lab directors, clinic owners, administrators, finance leaders, procurement stakeholders, and executive buyers.
Strong cross-functional leadership skills with the ability to influence without authority across marketing, sales, finance, legal, service, software, operations, and global product teams.
Excellent communication, storytelling, presentation, and facilitation skills.
High business acumen, strong judgment, and ability to make strategic recommendations in ambiguous or evolving market conditions.
Ability to operate with urgency, ownership, and executive presence.

Benefits

Comp & perks

great compensation package
medical coverage
401(k)
parental leave
fertility benefits
paid time off for vacation, personal, sick and holidays
multiple other perks and benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

capital equipmentservice offeringssoftware solutionsmarket segmentationpricing inputcompetitive strategyROI modelsfinancial value storiessales strategyproduct launches

Soft Skills

cross-functional leadershipinfluence without authoritycommunication skillsstorytellingpresentation skillsfacilitation skillsbusiness acumenstrategic recommendationsurgencyownership

Certifications

Bachelor’s degreeMBA