CooperCompanies

Senior Product Marketing Specialist

CooperCompanies

full-time

Posted on:

Location Type: Hybrid

Location: Fareham • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • As a Product Marketing Senior Specialist in our UK & Ireland Marketing team, you will be responsible for one of our major growth drivers within our business, myopia management.
  • Support the marketing of our UK & Ireland Myopia Management business, developing plans and collateral to maximise sales and enabling CooperVision to become the partner of choice for eye care professionals (ECPs).
  • Be the key marketing contact for all product related support for Myopia Management for UK & Ireland.
  • Proactively support the UK & Ireland Myopia Management business, identifying & championing opportunities within the market to maximise revenue and grow market share.
  • Act as a Myopia Management ‘product champion’ within the UK and Ireland, ensuring all messaging is aligned to the master product messaging and positioning.
  • Manage the development and coordination of assets & materials and supporting innovation and renovation initiatives.
  • Support the development of the annual UK&I Myopia Management marketing plan and product activity calendar.
  • Develop strategies to grow revenue with customers and drive successful execution in key channels.
  • Work closely with the UK&I Customer Marketing team, sales and customer service functions to ensure tools and assets meet market needs and brand guidelines.
  • Ensure compliance within the Medical Device Regulations (MDR), including the business approvals process for promotional materials.
  • Manage the Myopia Management marketing budget.

Requirements

  • Minimum of 3 years of experience in marketing.
  • Experience of related industries (e.g. optical, pharmaceuticals) would be desirable.
  • Excellent abilities in cross-functional teamwork, project management, stakeholder management and influencing at all levels of the business.
  • The ability to seek out and identify best-practice and adapt it to create step-change in business performance.
  • The ability to read and understand highly technical material and simplify it for efficient audience engagement.
  • The ability to identify digital and other trends from adjacent industries and apply this to CVI.
  • The ability to multitask and be customer-focused, with a drive for results.
  • Advanced use of PowerPoint, with good working understanding of Excel and Word.
  • The ability to create simple, persuasive, commercial arguments and category stories.
  • Strong attention to detail.
Benefits
  • private medical insurance
  • 25 days holiday
  • pension scheme
  • healthcare cover
  • life assurance
  • access to our Wellness Platform to support you in mental health and wellbeing
  • a discounted contact lens scheme

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingproject managementstakeholder managementcross-functional teamworkbudget managementmyopia managementrevenue growth strategiescompliance with Medical Device Regulationsdevelopment of marketing planscreation of marketing collateral
Soft skills
influencingcustomer-focusedmultitaskingattention to detailability to simplify technical materialdrive for resultsidentifying best practicesadapting trendspersuasive communicationteam collaboration