Communications and Marketing Analyst III – Branding and Reputation

Cooperativa Central Ailos

Branding Analyst role at Central Ailos managing brand strategy and identity. Lead strategic initiatives for brand strengthening and institutional positioning.

Posted 4/29/2026full-timeBlumenau • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Will be responsible for leading strategic brand initiatives, supporting decisions relevant to the future of the System.
Lead branding discussions with different audiences: internal teams, managers, directors and boards in a clear, structured and collaborative manner.
Work on projects for building, evolving, or repositioning the Ailos brand.
Ensure the management of brand identity, guaranteeing coherence and consistency across all institutional manifestations.
Produce narratives, presentations and content with excellence in public speaking, storytelling, and a refined aesthetic sense.
Lead projects involving multiple areas and stakeholders with a systemic perspective and empathy.
Understand different contexts, needs, and expectations, proposing strategic solutions that generate business value.
Analyze strategic KPIs to measure the long-term impact of branding actions.
Conduct benchmarking and bring insights that strengthen innovation in brand management.
Manage brand positioning campaigns, leading relationships with external and internal partners.

Requirements

What you’ll need

Bachelor's degree in Social Communication, Journalism, Advertising, Public Relations, Marketing, Business Administration, or related fields.
Specialization in Branding, Marketing, or related areas.
Experience with Google Search Console and GA4.
Familiarity with project management methodologies.
Proficiency in PowerPoint and Word; intermediate Excel skills.
Experience with social listening tools (Stilingue, Hi Platform).

Benefits

Comp & perks

Medical insurance.
Dental insurance.
Renascer Program — employee well-being/support initiative.
Recognition of meaningful dates — we value commemorating important moments.
Investment in education — support for professional development and continuous learning.
Profit-sharing / Results participation — we build together and celebrate results.
Individual Development Plan — we value and support career ownership.
Private pension plan.
Life insurance.
Team engagement initiatives — recognition for employees who participate in company activities.
Meal and/or food allowance.
Transportation voucher — provided without payroll deductions.
Childcare / babysitting assistance — support to ensure your child is cared for in a safe, welcoming environment.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brandingpublic speakingstorytellingstrategic analysisbenchmarkingKPI analysisproject managementcontent productionsocial listening

Soft Skills

leadershipcollaborationcommunicationempathystrategic thinking

Certifications

Bachelor's degreespecialization in Brandingspecialization in Marketing