Associate Director of Litigation – Business Litigation

Cooley LLP

Associate Director leading business litigation marketing and client development at Cooley, a global law firm. Translating practice strategy into campaigns, proposals, personalization and growth initiatives.

Posted 8/20/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSenior💰 $225,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies tailored to business-unit outcomes, with a strong focus on client development and team leadership. Proficient in managing budgets, analyzing data for strategic recommendations, and fostering a collaborative environment to drive results.

Highest-signal resume keywords

8+ Years Marketing Experience4+ Years Management ExperienceB2B Marketing ExpertiseProficiency in Microsoft Office SuiteExceptional Interpersonal Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentCustomer Journey EngineeringMarketing Budget ManagementData InterpretationSponsorship ROI Analysis

Soft Skills

Attention to DetailProblem-SolvingOrganizational SkillsCollaborative Team PlayerEffective Presentation Skills

Tools & Technologies

IManageMicrosoft Office Suite

Industry Keywords

Professional ServicesLegal Industry ExperienceB2B MarketingPractice-Building InitiativesClient Development

About the role

Key responsibilities & impact

Translate practice-specific marketing plans into detailed briefs for the Campaign Strategy team
Engineer customer journeys to deliver business-unit outcomes
Consult with the Insights team on buyer profiles and influencers
Direct strategy for practice-building initiatives
Ensure “Always Ready” materials and sales touchpoints reflect market trends and buyer behavior
Partner with Marketing & Client Development leaders on enterprise roadmaps and channel strategies
Define triggers and content requirements for practice-level personalization
Oversee the business-unit-specific marketing budget
Provide strategic recommendations on sponsorship and practice-level spend ROI
Lead strategy and narrative development for complex, high-stakes pitches and proposals
Collaborate with Client Development and Pursuits & Proposals teams
Interpret dashboard data with Insights & Optimization
Recommend strategic shifts in the marketing plan
Supervise and mentor direct reports
Provide day-to-day supervision and monitor compliance with work hours and firm and department policies
Manage staffing coverage and process time logs and time-off requests
Support professional development and continuing education
Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
Perform other duties as assigned or required

Requirements

What you’ll need

After orientation at Cooley LLP, proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
8+ years of applicable experience in marketing or business development
4+ years of management experience, with some at the senior level preferred
Prior professional services industry experience and/or B2B marketing experience
Bachelor's Degree
Prior legal industry experience preferred
Entrepreneurial by nature
Excellent attention to detail
Quality and consistency-focused approach
Digital-first mindset
Exceptional interpersonal and communication skills, with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities under tight timelines
Consultative approach to setting goals, driving projects and achieving outcomes
Strong judgment
Collaborative team-player spirit
Ability to handle and maintain confidentiality regarding firm information, projects and client data
High level of professionalism
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills

Benefits

Comp & perks

Medical insurance
Health savings account (with applicable medical plan)
Dental insurance
Vision insurance
Health and/or dependent care flexible spending accounts
Pre-tax commuter benefits
Life insurance
AD&D coverage
Long-term care coverage
Backup care for children and/or adults
Other parental support benefits
Firm-paid life insurance
Firm-paid AD&D
LTD
Short term medical benefits
25 days of Paid Time Off (PTO) each year
10 paid holidays each year
Generous parental leave
Fertility benefits