Associate Director of Campaign Strategy – Management

Cooley LLP

Associate Director of Campaign Strategy & Management at Cooley leading strategic marketing initiatives for client journeys. Define frameworks and oversee impactful campaigns integrating various marketing channels.

Posted 6/26/2026full-timeChicago • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $185,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Define the strategic frameworks for Cooley’s client journeys
Establish standardized, high-fidelity 'playbooks' that align Business Unit goals with scalable digital and physical touchpoints
Lead the vision for 'right message, right person, right time'
Serve as the primary bridge between BU Marketing and execution teams
Ensure all campaigns are interconnected within the broader MCD ecosystem
Define campaign-level success metrics
Establish the frameworks for real-time campaign adjustments
Act as the lead 'account director' for the BU marketers
Partner with Digital Experience leads to ensure campaign strategies leverage the full capabilities
Collaborate with the Brand and Content teams to ensure the narrative and visual identity are woven consistently throughout the entire client journey
Provide strategic input into the MarTech roadmap

Requirements

What you’ll need

8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
4+ years management experience (some at the senior level preferred)
Demonstrated strategy and experience mapping across the client/buying lifecycle
Hands-on experience with CRM, web, automation, orchestration and data visualization technologies
Advanced data storytelling skills and ability to align campaign initiatives and experiences with KPIs/business goals
Creation and advancement of marketing measurement frameworks and capabilities
Bachelor’s Degree

Benefits

Comp & perks

Medical
Health savings account (with applicable medical plan)
Dental
Vision
Health and/or dependent care flexible spending accounts
Pre-tax commuter benefits
Life insurance
AD&D
Long-term care coverage
Backup care for children and/or adults
Other parental support benefits
Firm-paid life insurance
AD&D
LTD
Short term medical benefits
25 days of Paid Time Off (“PTO”)
10 paid holidays each year
Generous parental leave
Fertility benefits

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Hard Skills & Tools

campaign-level success metricsmarketing measurement frameworksdata storytellingclient journey mappingdigital touchpointsphysical touchpointsstrategic frameworksreal-time campaign adjustmentsscalable strategiesbusiness unit alignment

Soft Skills

leadershipcollaborationstrategic inputcommunicationvision settinginterpersonal skillsmanagementorganizational skillsproblem-solvingcreativity