Senior Manager – Digital Experience, Email

Cooley LLP

Senior Manager of Digital Experience supporting email and marketing automation strategy at Cooley. Collaborating with cross-functional teams to enhance client engagement and drive business growth.

Posted 6/3/2026full-timeNew York City • California, Illinois, New York, Texas • 🇺🇸 United StatesSenior💰 $155,000 - $225,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

email automationmarketing automationaudience segmentationHTMLCSSoperationsquality assuranceKPI establishmentworkflow managementtemplate implementation

Soft Skills

leadershipmentoringcollaborationcommunicationstrategic thinkingquality controlteam managementproblem-solvingadaptabilityclient journey design

Tools & Technologies

Marketing Automation Platformdigital marketing toolsorchestration platformsdata analytics toolsproject management softwareemail marketing softwareCRM systemscontent management systemsquality management systemsreporting tools

Industry Keywords

digital operationsdigital marketingclient journeysengagement metricsconversion metricsgovernance standardshybrid team managementstrategic leadsoffshore resourcesquality standards

About the role

Key responsibilities & impact

Define and lead the enterprise email and marketing automation strategy
Serve as the primary business owner for the Marketing Automation Platform (MAP)
Manage a hybrid team of onshore strategic leads and offshore execution resources
Maintain a high-quality, governed channel by overseeing quality standards
Partner across MCD to design and support integrated client journeys
Act as the channel’s data lead, establishing KPIs for engagement and conversion
Collaborate closely with MCD practice leads to translate business goals
Work beyond MCD with Tech and Innovation teams to align email automation roadmap
Implement and enforce scalable templates, workflows, and quality-control processes
Serve as direct supervisor and mentor to direct reports

Requirements

What you’ll need

7+ years applicable experience (e.g., digital operations, digital marketing, or related field)
Proven experience in audience segmentation
Working knowledge of basic HTML/CSS
Familiarity with orchestration/marketing automation platforms
Demonstrated experience in operations and quality assurance
Ability to work extended and/or weekend hours, as required
Ability to travel, as required

Benefits

Comp & perks

medical
health savings account (with applicable medical plan)
dental
vision
health and/or dependent care flexible spending accounts
pre-tax commuter benefits
life insurance
AD&D
long-term care coverage
backup care for children and/or adults
other parental support benefits
firm-paid life insurance
AD&D
LTD
short term medical benefits
21 days of Paid Time Off (“PTO”)
10 paid holidays each year
generous parental leave and fertility benefits