B2B Smart Fridge Marketing Lead

CookUnity

Smart Fridge Marketing Lead responsible for lifecycle marketing at CookUnity's Smart Fridge network. Driving user acquisition, engagement, and revenue growth for the platform.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network.
Getting smart fridge users into the app and through their first purchase.
Driving repeat purchase, increasing transaction frequency, and building loyalty.
Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges.
Responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.

Requirements

What you’ll need

3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics
Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar
Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis
Food, retail, or consumer app experience a plus, but not required.

Benefits

Comp & perks

🩺 Health Insurance coverage
🌟 Eligible for a bi-annual performance bonus
🌅 401k Plan
⛱ Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketinggrowth marketingcampaign buildingA/B testingdata analysiscohort analysissegmentationmetrics reportingexperiment documentationretention strategies

Soft Skills

analytical instinctsbuilder mindsetcross-functional collaborationproblem-solvingcommunicationadaptabilityinitiativeteamworkcreativitystrategic thinking