Senior Paid Social Analyst

CookUnity

Senior Analyst overseeing paid social strategy for CookUnity, managing campaigns and optimizing performance across multiple channels. Responsible for driving customer acquisition in a high-growth environment.

Posted 4/15/2026full-timeRemote • 🇦🇷 ArgentinaSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own and Execute Paid Social Growth Strategy
Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
Optimize Campaigns, Budgets & Creative to Maximize Growth
Continuously analyze performance metrics and translate insights into actionable optimizations.
Leverage media mix modeling and incrementality testing to understand channel impact.
Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
Build and Execute a Robust Testing Roadmap
Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
Explore new automation, AI, and machine learning tools for real-time optimization.
Cross-Functional Collaboration for Growth
Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
Stay Ahead of Industry Trends & Advise Leadership
Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Requirements

What you’ll need

4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
Advanced English skills
A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
Collaborative attitude and comfortable working in a fast-paced environment
Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

Benefits

Comp & perks

💸 Get paid in USD.
🗺 Work remotely: design the life that you want
⛱ Enjoy 15 days of vacation each year from the start date
🎄 16 fully paid Argentinean holidays
🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
🧑‍🏫 Personalized English coach

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid social strategycustomer acquisition costsreturn on ad spendlifetime valueA/B testingaudience segmentationdata analyticsperformance marketingcampaign optimizationmedia mix modeling

Soft Skills

collaborative attitudecreative-mindedproblem-solvingdata-driven storytellingfast-paced environmentcommunicationleadershipstrategic thinkinginnovationadaptability