CookUnity

Senior Paid Social Analyst

CookUnity

full-time

Posted on:

Location Type: Remote

Location: Argentina

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Own and Execute Paid Social Growth Strategy
  • Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
  • Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
  • Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
  • Optimize Campaigns, Budgets & Creative to Maximize Growth
  • Continuously analyze performance metrics and translate insights into actionable optimizations.
  • Leverage media mix modeling and incrementality testing to understand channel impact.
  • Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
  • Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
  • Build and Execute a Robust Testing Roadmap
  • Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
  • Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
  • Explore new automation, AI, and machine learning tools for real-time optimization.
  • Cross-Functional Collaboration for Growth
  • Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
  • Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
  • Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
  • Stay Ahead of Industry Trends & Advise Leadership
  • Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
  • Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
  • Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Requirements

  • 4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
  • Advanced English skills
  • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
  • Collaborative attitude and comfortable working in a fast-paced environment
  • Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
  • A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
  • Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
  • Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
  • Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.
Benefits
  • 💸 Get paid in USD.
  • 🗺 Work remotely: design the life that you want
  • ⛱ Enjoy 15 days of vacation each year from the start date
  • 🎄 16 fully paid Argentinean holidays
  • 🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
  • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
  • 🐣 Paid Family leave
  • 🕯 Compassionate Leave: 3-5 days each time the need arises
  • 🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
  • 🧑‍🏫 Personalized English coach
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social strategycustomer acquisition costsreturn on ad spendlifetime valueA/B testingaudience segmentationdata analyticsperformance marketingcampaign optimizationmedia mix modeling
Soft Skills
collaborative attitudecreative-mindedproblem-solvingdata-driven storytellingfast-paced environmentcommunicationleadershipstrategic thinkinginnovationadaptability