CookUnity

B2B SEO & Growth Content Manager

CookUnity

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $75,000 - $85,000 per year

Job Level

Mid-LevelSenior

About the role

  • Keyword & Competitive Strategy: Lead keyword research and competitive analysis to define the language and positioning that wins in the B2B meal-service space.
  • AEO & Future-Proofing: Stay ahead of SEO trends with a focus on Answer Engine Optimization (AEO), ensuring CookUnity’s authority in AI-driven search results.
  • Performance Tracking: Own the organic growth roadmap, tracking qualified traffic and lead volume via GSC, Ahrefs, and GA4.
  • The Content Engine: Manage the B2B content calendar, write/edit high-impact blogs, and partner with B2C teams to ensure brand consistency.
  • Sales Enablement: Collaborate closely with the Sales team to identify common objections and "deal-winning" language, translating these insights into landing pages and sales playbooks.
  • ICP-Specific Messaging: Develop tailored messaging frameworks for our core personas (Corporate, Healthcare, and Channel Partners).
  • Webflow Ownership: Hands-on development and optimization of B2B landing pages within Webflow.
  • A/B Testing & CRO: Design and run experiments on headlines, CTAs, and page structures to continually improve conversion rates and lead quality.
  • Ad-Ops Partnership: Support the Advertising Lead by providing high-intent keywords and tested messaging frameworks to improve ROAS and paid landing page performance.
  • Off-Site Growth: Expand CookUnity’s digital footprint through organic distribution, off-site placements, and authority-building content.
  • Internal Linking: Develop and maintain a sophisticated internal linking strategy to distribute equity to high-value conversion pages.

Requirements

  • B2B Growth Experience: 3-5+ years in SEO and Content Marketing, specifically within a B2B or high-growth startup environment.
  • Webflow Proficiency: Strong hands-on experience building and managing pages in Webflow.
  • The "Growth" Mindset: Proven track record of running A/B experiments and using data to prove how content converts ICPs.
  • Technical SEO Mastery: Deep knowledge of site architecture, schema for AEO, and SEO toolsets (Ahrefs, Google Search Console).
  • Exceptional Copywriting: Ability to write persuasive, persona-based copy that balances SEO requirements with high-touch B2B sales goals.
Benefits
  • 🩺 Health Insurance coverage
  • 🌅 401k Plan
  • 📈 We grow, you grow: Stock Options Plan granted on Day 1
  • 🌟 Eligible for a bi-annual performance bonus
  • ⛱ Unlimited PTO
  • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
  • 🐣 Paid Family leave
  • 🕯 Compassionate Leave: 3-5 days each time the need arises
  • 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
  • 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
  • 👩🏾‍🏫 Personalized Spanish coach
  • 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOContent MarketingA/B TestingConversion Rate OptimizationKeyword ResearchCompetitive AnalysisCopywritingSite ArchitectureSchema for AEOInternal Linking
Soft skills
CollaborationCommunicationAnalytical ThinkingProblem SolvingCreativityAttention to DetailGrowth Mindset