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CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events
CookieScript. Build, manage & optimize marketing channels for performance advertising (Ads) .
About the role
Key responsibilities & impact- Build, manage & optimize marketing channels for performance advertising (Ads)
- Plan, execute and optimize campaigns on Google/Meta/Pinterest/TikTok
- Control budgets based on performance and re-engage drop-offs (retargeting)
- Clear 14-day report (Clicks → Inquiries → Bookings → Cost per Booking)
- Manage external partners/freelancers when needed
- Maintain the social & influencer editorial calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure their impact
- Nurture the community (comments/DMs → inquiries)
- Arrange content creation (automate and/or use freelancers)
- SEO & GEO (AI discoverability)
- Plan & manage SEO strategy (site structure, content, fundamentals)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with short result updates
- Build and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
- Manage the affiliate program (codes, billing, performance)
- Plan and evaluate joint promotions/bundles
- Plan goals, budget and presence for trade shows & events; coordinate team & materials
- Execute presence at events and capture leads
- Rapid follow-up and brief evaluation of results
- Customer acquisition & communication: build and maintain a CRM
- Run email campaigns for customer acquisition
- Communicate with (potential) customers
Requirements
What you’ll need- Practical experience with performance marketing
- Practical experience with social media & influencer marketing
- Practical experience with ChatGPT or similar AI tools
- Creative problem-solving approaches
- Strong organizational skills and an independent working style
- Strong communication skills, team player and curious mindset
- Ability to quickly familiarize yourself with new subject areas
- Good German and English skills, both written and spoken
Benefits
Comp & perks- Flexible working hours & locations – Cologne, Düsseldorf or remote; results-focused
- Company laptop – high-performance, preloaded with necessary tools, mobile-ready
- Equity participation – employee share options (e.g., ESOP/VSOP)
- Paid professional development – e.g., AI trainings and certifications
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingsocial media marketinginfluencer marketingSEOGEOcontent creationretargetingCRMemail campaignsChatGPT
Soft Skills
creative problem-solvingorganizational skillsindependent working stylecommunication skillsteam playercurious mindset