Chief Marketing Officer

• Build, manage & optimize marketing channels
• Plan, execute and optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
• Manage budget based on performance, and re-engage drop-offs
• Provide a clear 14-day report (Clicks → Inquiries → Bookings → Cost/Booking)
• Manage external partners/freelancers as needed
• Maintain social & influencer editorial calendar; publish and distribute content
• Select creators/influencers and manage collaborations
• Use discount/partner codes and measure their impact
• Maintain the community (comments/DMs → inquiries)
• Commission content creation (automate and/or use freelancers)
• SEO & GEO (AI discoverability)
• Plan and execute SEO strategy (site structure, content, fundamentals)
• Build backlinks & partnerships
• Use AI for content creation and automation
• Regular monitoring with brief result updates
• Establish and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
• Manage the affiliate program (codes, billing, performance)
• Plan and evaluate joint promotions/bundles
• Plan trade shows & events objectives, budget and presence; coordinate team & materials
• Execute presence at events and capture leads
• Prompt follow-up and concise evaluation of results
• Customer acquisition & communication – set up and maintain a CRM
• Email campaigns for customer acquisition
• Communicate with (potential) customers

CMO – Marketing Manager, Performance, Social, Events

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events