Vice President, Marketing – Rare Epilepsy

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VP Rare Epilepsy Marketing leading marketing vision and commercialization strategy for Rare Epilepsy portfolio at Lundbeck. Driving brand performance, launch readiness, and patient engagement initiatives.

Posted 6/30/2026full-timeDeerfield • Illinois • 🇺🇸 United StatesLead💰 $320,000 - $370,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing, launch planning, and customer engagement within the biopharmaceutical sector, particularly in rare diseases. Proven ability to leverage data analytics and market insights to drive business performance and optimize marketing strategies.

Highest-signal resume keywords

Biopharmaceutical Commercial ExperienceSpecialty Brand MarketingOmnichannel StrategyCustomer Engagement StrategyData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic MarketingLaunch PlanningMarket ShapingDigital MarketingCustomer InsightsDisease-State EducationAnalyticsExecutionRelationship ManagementCross-Functional Leadership

Soft Skills

Strong CommunicationInfluencing SkillsExecutive PresenceTeam LeadershipAccountability

Certifications & Qualifications

Accredited Bachelor’s Degree

Industry Keywords

Rare EpilepsySpecialty TherapeuticsMarket AccessCommercialization StrategyHealthcare RegulationsPayer DynamicsPatient ExperienceHCP EngagementAdvocacy OrganizationsEpilepsy Centers of Excellence

About the role

Key responsibilities & impact

Lead the development and execution of the US Rare Epilepsy marketing vision and commercialization strategy in partnership with the BU Head and key cross-functional leaders.
Drive launch readiness, market shaping, existing product performance, lifecycle planning, and customer engagement strategies across the Rare Epilepsy portfolio.
Ensure alignment of brand positioning, segmentation, messaging, and business objectives across the organization.
Develop patient, caregiver, payer, and HCP-centered strategies that improve diagnosis, treatment, and customer experience.
Oversee integrated go-to-market planning, disease-state education, omnichannel engagement, and field readiness initiatives.
Leverage market insights, analytics, and competitive intelligence to optimize strategy, execution, and business performance.
Partner closely with Medical Affairs, Patient Services, Market Access, Sales, Advocacy, and Analytics to shape the Rare Epilepsy ecosystem and support successful commercialization.
Build strong relationships with key opinion leaders (KOLs), advocacy organizations, Epilepsy centers of excellence (COEs), and other key external partners.
Represent the commercial organization at internal leadership meetings, field meetings, advisory boards, and relevant industry engagements, as appropriate.
Build and maintain a high-performing commercial culture focused on purpose-driven executional excellence, and sustainable business performance.
Lead the evolution of Rare Epilepsy marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth.
Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution across the portfolio.
Drive integrated customer engagement strategies tailored to rare disease and specialty neurology audiences.
Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes.
Ensure alignment and execution across extended brand teams and cross-functional stakeholders.
Establish best practices for brand planning, operational excellence, and launch preparedness.
Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies.
Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, and emerging clinical developments within the rare epilepsy space.
Foster a high-performing, accountable, and innovative marketing culture.

Requirements

What you’ll need

Accredited bachelor’s degree.
12+ years of biopharmaceutical commercial experience including specialty therapeutics, sales, marketing, market access, or launch commercialization.
10+ years of specialty brand marketing experience, digital marketing, omnichannel strategy, and digital transformation.
5+ years of people leadership experience developing high-performing teams.
Previous second-line leadership experience.
Strong command of strategic marketing, launch planning, customer engagement strategy, execution, and analytics.
Experience developing disease-state education, market shaping, and customer engagement strategies.
Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations.
Strong understanding of the patient, caregiver, and HCP experience within rare and specialty disease states.
Enterprise mindset with the ability to drive measurable and sustainable business outcomes.
Strong communication, relationship management, and cross-functional leadership skills.
Demonstrated ability to influence across the organization and drive business growth.
Strong executive presence and presentation skills.

Benefits

Comp & perks

flexible paid time off (PTO)
health benefits to include Medical, Dental and Vision
company match 401k