Senior Director, Rare Epilepsy HCP & Payer Marketing

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Senior Director managing HCP & Payer Marketing for Rare Epilepsy portfolio at Lundbeck. Leading marketing strategies, team collaborations, and patient engagement initiatives.

Posted 6/22/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $280,000 - $315,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross-functional leaders
Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product)
Drive launch readiness, market shaping, disease-state education, and customer engagement initiatives across the Rare Epilepsy portfolio
Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization
Partner with Market Access to create and refine payer strategy and approaches
Develop HCP and payer-focused strategies informed by the patient, caregiver, and provider journey
Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption
Oversee integrated go-to-market planning, omnichannel engagement, and field readiness initiatives
Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution
Partner with global colleagues to align marketing activities as appropriate
Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long-term growth
Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers

Requirements

What you’ll need

10+ years of biopharmaceutical commercial experience
8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning
Previous people leadership/management experience
Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease-state education, payer marketing, and commercialization strategy
Experience collaborating with Market Access and payer-related initiatives
Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations
Enterprise mindset focused on delivering measurable and sustainable business outcomes
Strong communication, relationship management, and cross-functional leadership skills
Demonstrated ability to influence across the organization and drive business growth
Strong project management, strategic planning, and execution capabilities
Strong executive presence and presentation skills

Benefits

Comp & perks

flexible paid time off (PTO)
health benefits to include Medical, Dental and Vision
company match 401k
eligibility for a 30% bonus target based on company and individual performance
eligibility to participate in the company's long-term incentive plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HCP marketingpayer marketingomnichannel strategydigital marketingcommercialization planningstrategic marketingcustomer engagementlaunch planningdisease-state educationdata interpretation

Soft Skills

people leadershiprelationship managementcross-functional leadershipcommunicationinfluenceproject managementstrategic planningexecutionanalytical skillsexecutive presence