Director, Marketing Automation and Solutioning Lead

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Director of Marketing Automation at Lundbeck driving digital transformation with MarTech strategies and Adobe tech stack expertise. Leading the omnichannel experience efforts to improve operational efficiency and customer experience.

Posted 5/5/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $220,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Provide subject matter expertise to inform MarTech investment decision including Adobe tech stacks and beyond by developing compelling use cases with implementation plan and measurable outcomes.
Align with the respective business units and obtain funding support
Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans
Design and define the technology framework and infrastructure needed for seamless activation of Omnichannel experience including modular content and personalized next best action/channel.
Lead implementation efforts and work with both internal and external partners throughout the process
Identify the integration needs across platforms, technologies and data domains and develop the technical solution to connect them into one cohesive digital ecosystem
Strong collaboration with internal cross-functional team to ensure the identification, design and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes
Provide hands-on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni-channel execution – outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches
Establish and champion the omnichannel technology vision that is Leveraging AI, cloud platforms, advanced data architecture etc for an automated and digitized operating process and workflows leads to improved productivity and scalability
Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high-quality outcomes.
Co-lead the development and execution of a robust change of management strategy to ensure successful adoption of new processes, technologies, and ways of working.

Requirements

What you’ll need

Accredited Bachelor’s degree in Marketing, Business, Technology, or related field
8+ years of relevant experience in digital operations, omnichannel technology within biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry.
Prior project management leadership experience inclusive of driving activation strategies to ensure accountability and success of implementation
Strong expertise and hands-on experience in Adobe technology stack, MarTech platforms, DMPs, CDPs such as Adobe, Saleforce, Lytics and AIQ
Familiar with identity resolution partners such as Neustar, Liveramp,Onramp
Robust technical knowledge of AI/ML and relevant platforms and technologies as well as common enterprise systems
Experience in implementing projects for marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
Proven experience in managing external vendors and building Adobe technology stacks to support omni-channel marketing efforts
Expertise in web technology/platform and IT processes.
Strong understanding of content tagging, personalization techniques, and customer journey mapping.
Strong analytical and strategic thinking; able to connect insights and translate them into actionable and implementable solutions
Excellent verbal and written communication skills, with the ability to simplify complex topics for all organizational levels
Strong interpersonal skills; collaborates effectively and builds relationships in cross-functional, matrixed environments
Critical thinker and problem solver who is innovative, organized, proactive, and detail-oriented
Ability to develop forward-thinking strategies and challenge the status quo
Thrives in fast-paced, high-growth environments; adaptable with a strong sense of urgency and change mindset

Benefits

Comp & perks

flexible paid time off (PTO)
health benefits to include Medical, Dental and Vision
company match 401k

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Adobe technology stackMarTech platformsDMPsCDPsAI/MLmarketing automationjourney orchestrationcontent taggingpersonalization techniquescustomer journey mapping

Soft Skills

analytical thinkingstrategic thinkingverbal communicationwritten communicationinterpersonal skillscritical thinkingproblem solvingorganizational skillsproactive mindsetadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Technology