Market Insights Manager
Cook Group
full-time
Posted on:
Location Type: Office
Location: Shanghai • 🇨🇳 China
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Designs and administers qualitative and quantitative primary research, including web-based surveys, focus groups, and in-depth interviews.
- Creates reports and presentations of research findings by summarizing key insights, providing detailed findings, and generating recommendations for action. Presents insights in a storytelling format.
- Performs analysis on industry, markets, products and competitors to develop a comprehensive understanding of external business conditions.
- Develop and implement a structured, practical, fact-based approach to market, competitor, business analysis and strategy development.
- Analyzes data using statistical techniques and software tools and synthesises data into meaningful and insightful reports/visualization/ communications to inform business decisions.
- Lead and manage projects including project scoping, process mapping, liaising with stakeholders, making sure milestones are met, and rollout plans.
- Sets project and task deadlines, monitors progress and prepares project status reports for management.
- Demonstrate accuracy and thoroughness when identifying and defining requirements. Organise and participate in requirements meetings.
- Shares, organizes and archives research projects and data.
- Coordinates projects with external research partners.
- Coordinate and align with internal and external stakeholders, including APAC teams.
- Partners with stakeholders to understand business strategies and research needs.
- Maintains strong business acumen and a deep understanding of the market.
- Facilitates meetings to discuss research objectives, plans, project status updates, deliver insights, and foster collaboration. Works closely with external partners to support recruitment and research needs.
- Ensure projects comply with local and applicable regulations and standards.
- Contribute to process improvements and best practices.
- Attend office/virtual meetings and phone calls.
Requirements
- Bachelor’s degree or higher in Business Administration, Marketing, Statistics, Economics, Psychology or Behavioral Science or related field.
- A minimum of 5 years’ experience in the field of market research and data analysis required.
- Experience in primary (qualitative and quantitative) and secondary market research required.
- Fluency in English (written and verbal) required.
- Experience in the healthcare or medical device industry preferred.
- Proficiency in Microsoft Excel, Word, PowerPoint and Outlook.
- Experience using a statistics software preferred.
- Experience using qualtrics or other survey platform preferred.
- Strong interpersonal skills and ability to work effectively in a team environment.
- Strong project management, communication (English & Chinese), problem-solving, and stakeholder coordination experience.
Benefits
- Travel in and out of China as required
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchdata analysisqualitative researchquantitative researchstatistical techniquesproject managementprocess mappingrequirements gatheringdata visualizationbusiness strategy development
Soft skills
interpersonal skillscommunicationproblem-solvingstakeholder coordinationteam collaborationaccuracythoroughnessstorytellingfacilitationorganizational skills