Convert

CRM, Lifecycle Analyst

Convert

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, execute and monitor CRM campaigns focused on engagement, retention and recurrence.
  • Operate channels such as push notifications, in‑app messages and email, using segmentation and personalization logic.
  • Analyze behavioral data to identify opportunities to optimize customer journeys and campaigns.
  • Support the organization, segmentation and strategic use of the customer database.
  • Run A/B tests and experiments for continuous performance improvement.
  • Produce analyses, insights and recommendations based on campaign results.
  • Work closely with CRM, marketing, product and technology teams to ensure integrated execution.

Requirements

  • Previous experience with CRM, marketing automation or lifecycle management.
  • Hands‑on experience executing segmented and personalized campaigns.
  • Analytical mindset, comfortable working with data and performance metrics.
  • Knowledge of A/B testing and interpreting results.
  • Well organized with the ability to manage multiple tasks in parallel.
  • Degree in Marketing, Business Administration, Communications, Statistics or related fields.
  • Experience with mobile‑first CRM (push, in‑app, mobile journeys).
  • Experience working with large‑scale digital products, apps or platforms.
  • Familiarity with CRM, automation or analytics tools.
Benefits
  • Bradesco Health Plan
  • Bradesco Dental Plan
  • Meal and Food Allowance (Swile)
  • Commuter Allowance
  • Childcare Allowance
  • Home Office Allowance
  • Life Insurance
  • Flexible hours
  • Gympass
  • Vittude
  • Hybrid work in São Paulo's South Zone (near Morumbi Train Station).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationlifecycle managementsegmented campaignspersonalized campaignsA/B testingdata analysisperformance metricscustomer journey optimizationbehavioral data analysis
Soft Skills
analytical mindsetorganizational skillsmulti-taskingcommunicationcollaboration