Marketing Manager, B2B SaaS

Convercus

Marketing Manager responsible for B2B marketing strategies at Convercus, enhancing brand visibility and lead generation. Collaborating with cross-functional teams in a hybrid environment.

Posted 7/9/2026full-timeMünchen • 🇩🇪 GermanyMid-LevelSenior💰 €30,000 - €65,000 per yearWebsite

About the role

Key responsibilities & impact

Storytelling & Content: Develop a clear narrative for our brand and create content for the website, presentations, LinkedIn, and campaigns
Inbound & Website: Optimize our website (convercus.com) and build high-converting landing pages, funnels, and lead magnets
LinkedIn & Visibility: Advance our LinkedIn strategy (company and management visibility) and grow organic reach in the B2B space
SEO/GEO: Further develop our content and SEO strategy, including data-driven optimization
Campaigns, Events & Partnerships: Plan and manage campaigns, execute co-marketing activities, and ensure successful planning and delivery of events and webinars
Marketing Operations: Manage freelancers and agencies, ensuring quality and consistency
AI in Marketing: Use AI to scale content, processes, and research, and to build efficient workflows

Requirements

What you’ll need

3–6 years' experience in B2B marketing, ideally in SaaS/tech
Strong experience in inbound marketing and lead generation
LinkedIn marketing
Content and storytelling
Good knowledge of SEO and website optimization
Experience with CMS platforms (ideally Webflow)
Experience managing external service providers
Analytical understanding (KPIs, conversion, tracking)
Experience with tools such as Canva, Pipedrive, Zapier, Plausible, Hotjar, Google Analytics, or similar
German native-level proficiency & business-fluent English

Benefits

Comp & perks

High impact: You will actively shape marketing at Convercus
Lots of autonomy and short decision-making paths
Close collaboration with an experienced B2B team (sales, partnerships, events)
Exciting environment focused on loyalty, CRM, and retail tech
Flexible working conditions: Hybrid model based in Munich or Berlin with a high share of remote work
Regular onsite meetups and an international German–Spanish team

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lead GenerationContent CreationStorytellingWebsite OptimizationAnalytical UnderstandingCampaign ManagementEvent PlanningFreelancer ManagementData-Driven OptimizationAI in Marketing