Campaign Operations Program Manager

Convera

Campaign Operations Program Manager at Convera overseeing campaign execution and operational processes in B2B marketing. Collaborating with teams to drive efficient and effective marketing outcomes.

Posted 7/30/2026full-timeRemote • Virginia • 🇺🇸 United StatesSeniorLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing operations and campaign management, with a strong focus on Salesforce Account Engagement (Pardot) and data-driven decision-making. Capable of leading campaign operations, optimizing workflows, and ensuring effective lead management and performance analysis.

Highest-signal resume keywords

B2B Marketing OperationsSalesforce Account Engagement (Pardot) CertificationCampaign ManagementLead Management ProcessesData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentAudience SegmentationEmail Journey OrchestrationA/B TestingLead ScoringWorkflow ManagementCampaign Performance ReportingData FluencyOperational EfficiencyAttribution Analysis

Soft Skills

Attention to DetailProblem-SolvingCommunicationProject ManagementCross-Functional Collaboration

Tools & Technologies

Salesforce CRMPardotBI and Analytics PlatformsWrikeFeedotterZoomInfo

Certifications & Qualifications

Salesforce Account Engagement (Pardot) Certification

Industry Keywords

Demand GenerationCampaign OperationsMarketing AutomationLead RoutingGlobal Marketing ProgramsFinancial Services

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Partner with Brand & Content, Product Marketing, and Sales teams to translate business objectives into integrated campaign strategies.
Oversee campaign intake, prioritization, and planning, including audience segmentation, nurture strategy, and execution across Pardot and other marketing automation platforms.
Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring.
Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness.
Oversee the campaign operations function and provide day-to-day guidance and support to the Senior Campaign Operations Specialist.
Prioritize campaign requests and allocate workload to ensure timely delivery.
Act as a player-coach—providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example.
Establish and reinforce best practices, operational rigor, and accountability across campaign operations.
Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks.
Serve as the subject matter expert on marketing automation best practices, including lead scoring, segmentation, nurture programs, and email performance.
Partner closely with Sales Operations and Revenue Operations to ensure effective lead management, CRM alignment, and reporting accuracy.
Evaluate, recommend, and implement process improvements, tools, and technology enhancements to improve campaign performance and operational efficiency.
Ensure marketing data integrity by owning the initial data flow into the Revenue Operations stack and partnering with Revenue Operations to monitor and maintain Pardot–SFDC mapping integration and field mapping, and data quality.
Define campaign KPIs and success metrics in alignment with marketing and sales goals.
Partner with Analytics and Revenue Operations teams to deliver campaign performance reporting, attribution analysis, and actionable insights.
Continuously optimize campaigns based on performance data, stakeholder feedback, and evolving market dynamics.
Demonstrate strong data fluency, with the ability to analyze complex datasets, uncover actionable insights, and inform strategic decision-making.

Requirements

What you’ll need

7+ years of experience in B2B marketing operations, campaign management, or demand generation.
Salesforce Account Engagement (Pardot) certification required, with hands-on experience using Salesforce CRM and related marketing technology tools.
Proven experience leading campaign operations functions, including campaign intake, prioritization, workflow management, and execution in a high-volume environment.
Strong understanding of lead management processes, including lead scoring, segmentation, routing, lifecycle management, and attribution.
Experience developing and executing structured A/B testing programs to drive continuous experimentation, optimization, and insight generation across campaigns.
Strong attention to detail and commitment to operational excellence.
Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
Experience with BI and analytics platforms, including the ability to translate data and insights into actionable recommendations and campaign optimizations.
Excellent analytical, problem-solving, and communication skills, with the ability to influence cross-functional stakeholders.
Experience working with global teams and supporting multi-region marketing programs preferred.
This role is open to candidates based in the United States, United Kingdom, or Lithuania, with core collaboration across global marketing and regional teams.
Willingness to work flexible hours as needed to support global stakeholders and business priorities.
Familiarity with Wrike, Feedotter, ZoomInfo, foreign exchange (FX), payments, or financial services is a plus.

Benefits

Comp & perks

Competitive salary
Opportunity to earn a bonus (dependent on performance)
Great career growth and development opportunities in a global organization
Corporate benefits
Health insurance (medical, dental, vision)
Retirement savings plan
Paid time off, holidays, and parental leave
Wellness programs and mental health resources