Product Marketing Manager

Convenia

Product Marketing Manager responsible for strategic product positioning and integrated GTM plans in HRTech. Lead launches and align cross-functional teams for revenue outcomes.

Posted 4/28/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and maintain the product's strategic positioning, ensuring a clear value proposition, consistent messaging by segment, and alignment across branding, campaigns, and commercial messaging;
Lead the go-to-market strategy for product and feature launches, structuring integrated GTM plans across Product, Marketing, and Revenue, including definition of pricing, packaging, and communication materials;
Lead discovery processes to identify market opportunities, validate customer needs, and guide the product's strategic roadmap;
Enable Sales and Customer Success with structured value messaging, strategic materials, and continuous training to increase conversion, expansion, and retention;
Support inbound marketing campaigns and initiatives in partnership with the marketing team, ensuring message alignment and conversion to revenue.

Requirements

What you’ll need

Strong experience in B2B SaaS environments as a Product Marketing Manager;
Ability to work effectively and persuasively with Product, Marketing, Sales, and Customer Success;
Excellent written communication skills and market awareness;
Experience in HRTechs or technology companies focused on Human Resources solutions.

Benefits

Comp & perks

🌎 Remote work
💳 BRL 1,200/month on the iFood Benefits card (meal and food allowance)
🖱️ Onboarding allowance - BRL 500 home-office credit on iFood Benefits
🏥 Unimed compact health insurance plan (no co-pay, no deductions for the primary holder)
🦷 Bronze dental plan
👩‍👩‍👦 Life insurance
🩺 Pipo Saúde - health benefits partner
🏋🏾 Wellhub (formerly Gympass)
🛒 Kaledo - our perks club
🧘🏾‍♀️ Zenklub - mental health and emotional wellbeing platform
💲 Creditas - payroll loan and salary advance
💰 Unit - financial advisory
🍼 Childcare assistance
😎 Birthday day off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaSgo-to-market strategyproduct positioningpricing strategymarket discoverycustomer needs validationvalue messaginginbound marketing

Soft Skills

persuasive communicationcollaborationwritten communicationmarket awareness