Contruent

Product Marketing

• Lead go-to-market initiatives for Contruent Enterprise SaaS solution, bridging product, sales, and marketing.
• Craft positioning, messaging, competitive insights, and enablement content to drive market adoption and revenue growth.
• Partner with product management and marketing to shape thought leadership, blogs, webinars, and campaigns.
• Develop compelling messaging and differentiated positioning tailored to owners, EPCs, and construction program stakeholders.
• Create battlecards, sales playbooks, customer stories, pitch decks, and training content for field execution.
• Operationalize internal product marketing communications and develop repeatable scalable processes to train sales teams.
• Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas with global Go-to-Market and Product Management teams.
• Build and run release management process from scope planning to product release and launch planning.
• Lead product release (launch) planning, cross-functional alignment, asset creation, and communication strategy.
• Grow and manage user community and provide customer feedback and insights into enhancement request process.
• Manage content in web-based CMS including internal Product Portal and external Resource Center.
• Drive product-led growth, product adoption, and user retention through usage analytics, NPS trends, and in-product initiatives.
• Manage and develop in-product Pendo user guides and own in-product NPS score with success and product teams.

Product Marketing Manager