ControlUp

Marketing Manager, Customer Marketing – Integrated Campaigns

ControlUp

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • We are looking for a strategic, hands-on marketing manager to build and scale our customer marketing motion and own our integrated campaign strategy and planning.
  • This role is critical for driving adoption, retention, and expansion throughout the customer lifecycle.
  • The ideal candidate is a self-starter who will take ownership of the full customer marketing strategy—from adoption to renewal—in a high-growth environment.
  • This person will also lead the execution of specific integrated campaigns, focusing on core sales plays and aligning product marketing, field marketing, digital, sales, and customer success around a shared campaign framework.
  • This role is ideal for someone who can think big, execute quickly, and thrive in a company where processes are still being defined.
  • You’ll help define how we go to market, how we tell our story, and how we turn customers into long-term advocates, all while building foundational programs that scale with the business.

Requirements

  • 6–9+ years of B2B marketing experience, ideally in high-growth SaaS or technology companies
  • Proven experience owning integrated campaign strategy and execution
  • Direct experience in customer marketing, lifecycle marketing, or post-sale programs
  • Strong understanding of B2B funnels, GTM motions, and sales alignment
  • Experience working cross-functionally in ambiguous, fast-moving environments
  • Highly organized, strong communicator, and comfortable leading through influence
  • Data-driven mindset with experience using performance insights to optimize campaigns
  • Nice to Have: Experience in pre-IPO or scaling organizations, Exposure to partner or ecosystem marketing, Experience supporting both enterprise and mid-market motions
Benefits
  • Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person.
  • Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment.
  • Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.
  • True Flexibility: We offer a hybrid model. We care about the output of your expertise, not the hours you spend in a specific chair.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingintegrated campaign strategycustomer marketinglifecycle marketingdata-driven mindsetperformance insightssales alignmentGTM motionscampaign executionSaaS
Soft Skills
strategic thinkingself-starterownershiporganizational skillsstrong communicationleadership through influenceadaptabilityexecution speedcross-functional collaborationproblem-solving