Contmatic Phoenix

Senior Performance Analyst – SaaS Product

Contmatic Phoenix

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

Tech Stack

SQL

About the role

  • Create, manage and scale paid media campaigns (Google, Meta, LinkedIn and other channels) focused on generating qualified leads and driving sales.
  • Constantly optimize campaigns based on business metrics:
  • - CAC (Customer Acquisition Cost)
  • - LTV (Lifetime Value)
  • - Churn Rate
  • - Payback Time
  • - Conversion rate from MQL to SQL and SQL to Customer
  • Ensure the quality and volume of generated leads, maintaining a clear view of the sales funnel and qualification criteria.
  • Monitor conversion rate trends for each funnel stage (visitor > lead > MQL > SQL > customer).
  • Work closely with SDR, sales and growth teams to align goals and identify bottlenecks in the lead journey.
  • Manage the media budget with a focus on efficiency, revenue predictability and scalability.
  • Produce and present reports with analysis of results, opportunities and recommended next steps.

Requirements

  • Solid experience managing paid traffic with a focus on customer acquisition for SaaS products.
  • Deep knowledge of business metrics and the sales funnel (especially MQL → SQL → Customer).
  • Proficiency in media platforms (Google Ads, Meta Ads, LinkedIn Ads), Google Analytics, Tag Manager and BI tools (Looker, Power BI, etc.).
  • Analytical mindset, oriented to experimentation and continuous improvement.
  • Advanced proficiency in Google Ads, Facebook Ads and LinkedIn Ads.
  • Experience with audience targeting, including first‑party data, lookalike audiences, dynamic retargeting and the use of CRM data for personalization.
  • Experience with CRM and automation tools (HubSpot, Salesforce, RD Station).
  • Experience working in B2B SaaS companies.
  • Familiarity with CRO, landing pages and A/B testing.
  • Knowledge of Growth Marketing.
Benefits
  • Health insurance
  • Dental insurance
  • Childcare assistance
  • Home-office allowance
  • Christmas hamper
  • Pharmacy discount program
  • Payroll-deductible loan
  • Profit sharing (PLR)
  • Life insurance
  • Sesc partnership
  • Sesc
  • Discount on Senac courses
  • Day off
  • Totalpass
  • Discount on Cruzeiro do Sul courses
  • Discount on Open English language courses
  • Assistance for children with special needs
  • Discount on Sebrae courses
  • Meal allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media campaignscustomer acquisitionbusiness metricssales funnelaudience targetingA/B testingconversion rate optimizationgrowth marketingdynamic retargetingCRM data personalization
Soft Skills
analytical mindsetexperimentationcontinuous improvementcollaborationgoal alignment