Senior Growth Marketing Manager

Continued

Senior Growth Marketing Manager leading Continued’s email program, CDP integration, and omnichannel acquisition strategy. Optimizing segmentation, automation, AI workflows, and revenue-driving customer journeys.

Posted 8/21/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing and growth marketing, with a strong focus on campaign strategy, segmentation, and compliance protocols. Proficient in managing audience data and leveraging AI tools for automation and performance analytics.

Highest-signal resume keywords

Email MarketingMarketing AutomationCDP ExperienceCAN-SPAM ComplianceOmnichannel Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Segmentation StrategyData Hygiene ManagementA/B TestingPerformance ReportingDirect Mail Program ManagementAI AutomationEmail Deliverability Best PracticesFirst-Party Data UtilizationSubscription Business Model ExperienceCross-Functional Collaboration

Soft Skills

Team ManagementCollaborationCommunication

Tools & Technologies

Twilio SegmentMarketoHubSpotKlayvioCustomer.io

Industry Keywords

Privacy RegulationsCompliance-Sensitive VerticalHealthcareEducationFinancial Services

About the role

Key responsibilities & impact

Lead audience segment buildout within the licensed platform
Manage audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels
Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management
Collaborate with the data team on subscriber data governance, including collection, storage, and data flows
Align CDP data structures with the broader data roadmap and migration project
Drive an omnichannel strategy aligning direct mail logistics with digital campaigns
Lead AI automation adoption across email and direct mail, including send-time optimization, predictive segmentation, A/B testing, and performance analytics
Manage reporting dashboards connecting channel engagement to renewal rates and revenue contribution
Evaluate and recommend MarTech tools for channel expansion and automation maturity
Serve as the internal subject matter expert on email and CDP capabilities
Manage one or more team members
Report directly to the Director of Growth Marketing
Collaborate with data, growth marketing, product, brand, and data automation teams

Requirements

What you’ll need

6+ years in email marketing, growth marketing, or marketing automation
Hands-on experience with a CDP; Twilio Segment preferred
Direct experience with a marketing automation platform, specifically Marketo or HubSpot; Klayvio, Customer.io, or equivalent also accepted
Ability to design and execute segmentation strategies using first-party behavioral and transactional data
Working knowledge of CAN-SPAM and other privacy regulations
Knowledge of email deliverability best practices and list hygiene management
Experience working cross-functionally with data engineering, analytics, and product teams
Direct mail program experience or exposure to omnichannel orchestration
Experience in a subscription or auto-renew business model
Active, hands-on use of AI tools in a marketing workflow
Experience in a regulated or compliance-sensitive vertical such as healthcare, education, or financial services
Solid familiarity with Marketo
Must be able to work from home during core US business hours
Must be located in the United States
Must be legally eligible to work without sponsorship
Must be able to fulfill job requirements with or without reasonable accommodations
Cover letter required

Benefits

Comp & perks

Full-time W2 position
Work from home
Company-provided MacBook
Internet stipend
21 days of flexible PTO
Birthday leave
Holidays with flexible substitution
½ day Summer Fridays from Memorial Day to Labor Day
Comprehensive medical, dental, and vision group health insurance
Flexible spending accounts
401k match
Professional development budget
Robust wellness programs
Pet insurance
Travel for an all-company meeting and potentially once or twice per year for team or project meetings