Direct Mail Manager
Continental Finance Company
full-time
Posted on:
Location Type: Hybrid
Location: Wilmington • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement data-driven direct mail strategies for credit card acquisition, cross-selling, and customer retention.
- Collaborate with analytics teams to define targeting criteria, develop audience segmentation, and utilize data to inform campaign decisions.
- Oversee the development of all direct mail creative, working with internal and external creative agencies.
- Manage the entire print production process, including vendor management, print quality assurance, and adherence to production timelines and budgets.
- Partner closely with Legal, Compliance, and Risk teams to ensure all direct mail materials meet regulatory standards and company policies.
- Develop and manage campaign budgets, identify cost-saving opportunities, and monitor spending to ensure efficient and effective allocation of resources.
- Serve as the direct mail subject matter expert, collaborating with internal stakeholders across multiple departments.
- Manage and maintain relationships with third-party vendors, including print suppliers, data providers, and lettershops.
- Develop and execute thoughtful testing roadmaps to continuously improve response rates and drive efficient growth.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 5+ years of experience in direct marketing, with at least 3 years focused specifically on managing direct mail campaigns.
- Proven experience working within the credit card or financial services industry is strongly preferred.
- Demonstrated knowledge of print production processes, postal regulations, and variable data personalization.
- Exceptional project management and organizational skills, with the ability to manage multiple complex campaigns simultaneously in a fast-paced, deadline-driven environment.
- Strong communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
- Experience with regulatory and compliance requirements in a highly regulated industry.
- Result-oriented mindset with strong problem-solving capabilities.
Benefits
- Competitive compensation
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven strategiesaudience segmentationdirect mail creative developmentprint production managementvendor managementbudget managementtesting roadmapsvariable data personalizationprint quality assurancecost-saving identification
Soft skills
project managementorganizational skillscommunication skillsinterpersonal skillsinfluencing skillsleadership skillsproblem-solving capabilitiesresult-oriented mindset
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business