Develop and execute regional marketing campaigns tailored to North American markets to support demand generation and sales pipeline.
Plan and manage regional marketing programs, including first-party events, third-party sponsorships, webinars, virtual roundtables, paid media, direct mail, and partner marketing initiatives ensuring seamless execution and maximum ROI.
Drive account-based marketing (ABM) strategies, working closely with sales to engage high-value accounts with targeted initiatives.
Align with sales and Business Development teams, providing localized content, event support, and lead follow-up strategies to optimize conversion rates.
Collaborate with cross-functional teams, including demand generation, partner marketing, and product marketing, to ensure consistency in messaging and execution.
Analyze and report on marketing performance, tracking key metrics to measure event success and campaign impact.
Track regional budgets, ensuring cost-efficiency while maximizing impact and maintaining accuracy in reporting.
Travel 2-3 times per quarter to attend and manage events, meet with sales teams, and support field activations.

Requirements

5-8 years of field marketing experience, preferably in B2B, SaaS with a proven ability to drive pipeline through regional marketing efforts.
Strong event planning and execution skills, with experience managing in-person and virtual events.
ABM experience, with a track record of executing personalized marketing strategies for key accounts.
Familiarity with tools like SFDC, Gong, Demandbase, and other marketing automation platforms to track and optimize campaign performance.
Excellent organizational skills, capable of managing multiple programs simultaneously while maintaining high attention to detail.
Results-oriented mindset, with the ability to measure success and optimize strategies for maximum impact.
Creative problem solver who can think outside the box to engage target audiences effectively.
Passion for creating unforgettable, high-impact experiences that elevate the brand and drive audience connection.
Clear communicator, able to articulate marketing strategies and collaborate across teams seamlessly.

Benefits

Interesting Work
Tribe Vibe
Bragging Rights
One Team One Dream

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingevent planningaccount-based marketingpipeline generationcampaign performance analysisbudget managementlead follow-up strategiesmarketing strategy executiondemand generation

Soft Skills

organizational skillsresults-oriented mindsetcreative problem solvingclear communicationcollaboration